News & Media

Most email marketers agree that ethically, email address harvesting and sending unsolicited opt-out messages are taboo and should be avoided. I of course agree. It’s always fun to talk ethics, but let’s bring the discussion to a practical level. I contend that harvesting and opt-out are both impractical for legitimate email marketers. Let’s look at […]

In the midst of choosing an SEO vendor to advise or implement search engine optimization for you? Don’t base your decision on just a ‘gut feel’. Effectively separating the wheat from the chaff requires that objective rather than subjective criteria be used. These include: PageRank scores Review PageRank scores of your candidate SEO firms’ home […]

A couple months ago I shared one of my Google secrets, since that secret no longer worked. 😉 Specifically, it was how to obtain a list of the most important web sites according to Google. Now, surprisingly, this little trick appears to work again (it stopped working in 2003), thanks to a bug introduced into […]

Most companies don’t even realize their competitors are “eating their lunch” online – ranking higher in the search engines, getting more traffic, converting more visitors into buyers and enjoying better returns on their website investment. They simply don’t know how well their website is performing. And they are missing out on valuable e-business opportunities.

If you haven’t heard about RSS yet, you need to check it out! RSS (Really Simple Syndication) is a standard designed for syndicating headlines and other web content to other websites. It has evolved into a popular means for individuals to keep up with the latest articles and musings across favorite websites — using RSS […]

Every page of your site has its own unique “song” so the goal is to make each page “sing” for its own unique keyword focus. Each page should have one, maybe two, but certainly no more than three keyword foci.