Ecommerce
SEO: Is Your Site Holiday-ready?
Those of you with school-age children may have been preoccupied with back-to-school, but now itâ??s time to start preparing your site for the holidays. The holiday shopping season is not that far off, so get on with implementing these traffic-building tips in order to achieve maximum search engine visibility.
Stephan Spencer, President and Founder of Netconcepts, offers five useful tips in this article from Practical eCommerce to ensure your online site is ready for the retail season.
Read MoreFor Your Reviews
As an online retailer, you are probably already aware of the power behind product reviews. In this article, Patricia Fusco, lead strategist for Netconcepts, launches the discussion by explaining the difference between ethical and “artificial” product reviews. Having a clear understanding of what a “good” product review entails, allows you to strengthen a product page’s […]
Read MoreSEO Report Card: Change Home Page Links
This month’s selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This site is buried deep in Google’s results for many other key terms, such as “outdoor furniture,” “patio furniture,” “garden furniture,” “porch swing” and “bench swing.” Millcraftfurniture.com does rank No. 2 for both “poly furniture” and “poly outdoor furniture,” but these two terms get little to no search activity, according to Yahoo! (specifically, the Overture Keyword Selector tool at Inventory.overture.com).
Read MoreCabela’s Learns Valuable SEO Lesson
For the worldâ??s foremost outdoor outfitter, Cabela’s, ecommerce landing page have made all the difference. Derek Fortna, Marketing Program Manager for Cabelaâ??s, has been implementing best-practice search friendly marketing since his switch to Netconcepts’ GravityStream platform. “With the earlier system, he says, â??If Iâ??m a user searching for boat trailer parts, I canâ??t buy from […]
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