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New eyetracking study: where Google searchers look and click

March 10, 2005 by Stephan Spencer

I found the eyetracking study from Enquiro and Did-It unveiled last week at Search Engine Strategies and covered in Search Day fascinating. The aggregate heat map shown on the right (larger version here) shows where participants focused their eyes (and their attention) the most. As you can see, the first listing not only drew the […]

Filed Under: News & Media Tagged With: Web-Development, Blogs, Usability

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