Web Development Website Audits

Information As Power

December 10th, 2004

by Stephan Spencer

Originally published in Web ReDesign 2.0: Workflow That Works

Most companies don’t even realize their competitors are “eating their lunch” online - ranking higher in the search engines, getting more traffic, converting more visitors into buyers and enjoying better returns on their website investment. They simply don’t know how well their website is performing. And they are missing out on valuable e-business opportunities.

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The Criteria Matrix

January 1st, 2004

The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.

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Evaluating and Auditing Your Website

Marketing Today (New Zealand DMA annual conference) — Auckland, NZ

June 17th, 2003

Workshop by Stephan Spencer


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Website evaluation resulted in more customer-friendly site

“Netconcepts helped us step back and see how we come across to our audience - and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.”

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Auditing Your Web Site: Minimize Risks, Maximize Potential

PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL

April 14th, 2002

Seminar by Stephan Spencer

Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.

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Website audit excellent working document

“We definitely think the Netconcepts web site audit provided value and is an excellent working document. I have a new hire who is busy incorporating thoughts and ideas from the audit into our internet marketing plan.”

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How To Audit Your Beauty Site For Maximum Online Effectiveness

Beauty Online 2001 — San Francisco, CA

March 21st, 2001

Workshop by Stephan Spencer

Are you absolutely sure that your web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation?

Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal and procedural, public relations, financial, performance and reliability, customer service, Internet marketing task force, technical, user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security.

This interactive workshop will give you hands-on experience with:

  • Where and how to begin the evaluation process
  • What to audit and how often
  • Tools and resources to use in auditing
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs.

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How to Create Your Food Site for Maximum Online Effectiveness

eFoodservice — Chicago, IL

July 28th, 2000

Workshop by Stephan Spencer

Do you want your foodservice Web site to run at peak efficiency, dazzle customers, come up high in search engines, generate an adequate ROI, and not leave you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to watch in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security. This interactive workshop will give you hands-on experience with:

  • Where and how to begin he evaluation process
  • What to investigate on your site and how often
  • Tools and resources to use in creating a web site
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

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How to Audit Your Food Site for Maximum Online Effectiveness

eFood East — Boston, MA

June 19th, 2000

Workshop by Stephan Spencer

Are you absolutely sure that your Web site is running at peak efficiency, dazzling customers, coming up high in search engines, generating an adequate ROI, and not leaving you exposed to unnecessary litigation? Step-by-step, you’ll learn what areas to audit in your Internet presence, including: legal & procedural, public relations, financial, performance & reliability, customer service, Internet marketing task force, technical user experience, accessibility, content, community, “findability”, e-commerce, privacy, and last but not least, security. This interactive workshop will give you hands-on experience with:

  • Where and how to begin he evaluation process
  • What to audit and how often
  • Tools and resources to use in creating a web site
  • Benefits of auditing, risks of not auditing
  • Turning measurements and recommendations into an Implementation Plan
  • Applying all these tools and principles to your specific needs

Spread the word: delicious this:How to Audit Your Food Site for Maximum Online Effectiveness digg this:How to Audit Your Food Site for Maximum Online Effectiveness spurl this:How to Audit Your Food Site for Maximum Online Effectiveness furl this:How to Audit Your Food Site for Maximum Online Effectiveness reddit this:How to Audit Your Food Site for Maximum Online Effectiveness Add to Y!:How to Audit Your Food Site for Maximum Online Effectiveness

How and Why To Audit Your Web Site (workshop)

The Executive Committee (TEC) — Madison, WI

March 7th, 2000

Workshop by Stephan Spencer


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