Organic Search Is All About Content

AMA Search Engine Marketing — San Francisco, CA

April 20th, 2007

Seminar by

The bedrock of website optimization is its content, and presenting that content in an advantageous manner to search engines in order to better draw referral traffic. In addition, the manner in which content is linked internally within a site can influence its rankings and define whether that content will be indexed and findable through search engines such as Google, Yahoo!, and MSN. This session will cover some basic points about optimizing a siteâ??s content, illustrated by a few real-world examples from a major commercial website.

Inside the Head of the Searcher

AMA Search Engine Marketing — San Francisco, CA

April 20th, 2007

Seminar by

It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?

This session will provide a critical overview of…

  • Search engine market share
  • Eye tracking studies and searcher behavior
  • Trends
  • Imminent innovations
  • Keyword research tools
  • and much more

Speaker:
Stephan Spencer, Founder and President, Netconcepts

News Release: Shop.org Presents Brian Klais

April 19th, 2007

by

Brian Klais, Netconcepts Vice President of Search, will be among a panel of experts discussing Improving ROI of Paid & Organic Search at the shop.org Online Marketing Workshop 2007, continuing today in Hollywood, Florida. Panel members will be sharing specific tactics used to improve website performance and maximize profitability.

Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to â??get foundâ?? online, will be represented today at shop.orgâ??s Online Marketing Workshop 2007 by Vice President of Search, Brian Klais.

Continue reading »

How to Market on YouTube

April 17th, 2007

by

Originally published in MarketingProfs

Now that YouTube is more popular than all the sites of the TV networks combined, you may wonder whether broadcast TV’s days are numbered. It may well become more important for your brand or company to be on YouTube than to be advertised on TV. Undoubtedly for some that day has already arrived. With Google having acquired YouTube, certainly it has a heck of a lot more resources at its disposal. You can bet that YouTube will be one of the major players in consumer-generated media for years to come.

Continue reading »

SEO: Google Cracks Open Its Black Box

April 16th, 2007

by

Originally published in Practical eCommerce

Wouldn’t it be great if Google offered insight into how your website stacks up against its super-secret algorithms? What ails your site when it comes to SEO and what could be done better? Google Webmaster Central does just that, by offering a plethora of diagnostic and statistical tools, advice, answers and peer support to SEOs and webmasters.

Continue reading »

Interview with Google engineer Amanda Camp

April 15th, 2007

by

Stephan Spencer recently sat down to discuss SEO with Google software engineer Amanda Camp. Amanda personally developed many very popular Google tools and she continues to innovate the search engine space. Get the insidersâ?? perspective into Google’s latest innovations, sitemaps, Googlebot, PageRank, and which best practices will put your site in Google’s good graces.

The interview has been edited down to 33 minutes and is now available to listen to:

Images & Search Engines

Search Engine Strategies — New York, NY

April 12th, 2007

Panelist:

Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Moderator:
Chris Sherman, Conference Programming Director, SES events series

Speakers:
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
Liana Evans, Search Marketing Manager, Commerce360
Chris Smith, Lead Search Strategist, Netconcepts
Vanessa Fox, Product Manager, Google, Inc
Justin Denny, Program Manager, Live Search

SEO Through Blogs & Feeds – Advanced Organic Track

Search Engine Strategies (SES) — New York, NY

April 11th, 2007

Panelist:

Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Stephan Spencer, Founder and President, Netconcepts
Rick Klau, Vice President of Publisher Services, Feedburner
Sally Falkow, President, Expansion Plus
Greg Jarboe, President and Co-Founder, SEO-PR

SEO Site Analysis: Knowing the Score, Part 2

April 11th, 2007

by

Originally published in ClickZ

In Part One of SEO Site Analysis: Knowing the Score, Patricia Fusco, lead strategist for Netconcepts, taught us how to benchmark our website’s overall quality using the tools that we have at our disposal.

For this segment, we are guided through a deeper process to help us understand how a user or a search engine spider navigates through our website. By awarding points for things as simple as navigation bars, to understanding how different templates might affect your site, Patricia teaches us the next level of understanding your website’s quality related to users and to search.

Read the article here, and enhance your ability to assess your website.

News Release: SEO Title Tag Plugin

April 10th, 2007

Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to â??get foundâ?? online, today announced the general availability of its SEO Title Tag 2.0 beta version plugin.

Download the freeware WordPress SEO Title Tag plugin today and help your WordPress powered blog or Website avoid Googleâ??s dreaded Supplemental Index by assigning every URL its own unique tag.

â??Title tags are arguably the most important of the on-page factors for search engine optimization (SEO),â?? said Stephan Spencer, NetConcepts president. â??Netconcepts is proud to have developed the SEO Title Tag 2.0 WordPress plugin as an open source solution.â??

Continue reading »



web hosting reviews how to get rid of acne fast painkiller addiction How to Get Rid of Ringworm body building workouts how to loose weight in a week what causes migraines