SEO

This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:

Greg Boser, President and CEO, 3 Dog Media
Bruce Clay, President, Bruce Clay, Inc.
Vanessa Fox, Contributing Editor, Search Engine Land
Todd Friesen, President, Oilman SEO
Rae Hoffman, Owner, Sugarrae Internet Consulting
Stephan Spencer, President & CEO, Netconcepts
Brett Tabke, CEO, WebmasterWorld.com

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Duplicate content has long been a worry of the SEO pro. Recently, the search engines introduced a new tool to help combat duplicate content issues: the canonical tag. This session looks and how the tag has been performing for some webmasters plus revisits other duplicate content tools and techniques.

Moderator: Alex Bennert, In House SEO, Wall Street Journal

Speakers:
Adam Audette, Founder, AudetteMedia, Inc.
Nathan Buggia, Lead Program Manager, Microsoft
Jordan Glogau, Enterprise Search and Business Development, 1800Flowers.com
Maile Ohye, Senior Developer Programs Engineer, Google, Inc.
Stephan Spencer, President & CEO, Netconcepts

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Netconcepts will be exhibiting at the upcoming Internet Retailer conference and exhibition. Stop by and see us at booth 718 (right across from the “Win The Wheels” booth). You can also visit our virtual booth on Internet Retailer’s conference website.

If you are unable to catch us on the show floor, you will have the opportunity to chat with Netconcepts’ Founder and President, Stephan Spencer, on June 15th, as he is participating as a luncheon speaker discussing “Improving SEO.”

We hope to see you there.

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If your retail website has deployed filter-based navigation system technology, you’re likely providing a much more useful experience to consumers, while spamming Google (and other engines) with duplicate content in the process. This duplicate content causes significant problems for your website and has a negative effect on your site’s visibility, and therefore your search engine sales potential. Google has publicly recognized this issue and urged retailers to fix the problem or face continued search result ranking challenges. In short, this issue is likely costing you millions in missed sales every mo (more…)

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Whether you are a developer or a marketer, a seasoned expert or a newbie, this workshop is for you. Stephan will run through all the different requirements for a website that will ensure SEO success — from crafting content and code for search engines to essential tools and methodologies.

Whether you are Web 2.0 or Web 1.0, are a big brand or an unknown startup, have lots of content or just a little, you’ll need this SEO knowledge.

You will learn:

• Best practices for both “on-page? and “off-page? SEO
• Technical optimization — from URLs to HTML
• Making content “sing? to the search engines
• Site architecture issues and implications
• Garnering links – creative strategies, pragmatic tactics (that work!)
• Competitor analysis – reverse engineering their link networks, keyword portfolios etc.
• Techniques for making Web 2.0 and rich media content search engine friendly
• Ways to circumvent the SEO roadblocks common in Content Management Systems and e-commerce platforms
• Optimizing blogs and RSS feeds – unique challenges and opportunities
• Gaining placement in vertical search – image search, local search, product search, news search and more
• Social media optimization – tactical ins-and-outs of Digg, StumbleUpon, YouTube, MySpace, LinkedIn, Wikipedia, Flickr, Twitter, etc.
• A bevy of tools — many of them free

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How are your SEO efforts going from a technical standpoint? This session looks at “status report” metrics you can tap into such as link counts, page counts and more.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:

Seth Besmertnik, CEO, Conductor, Inc.
Rand Fishkin, CEO, SEOmoz
Brian Klais, Executive Vice President of Search, Netconcepts
Kelly Kochert, AVP New Media, NSI

Time:
1:15pm-2:30pm (1 hr 15 min)

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Just having the right tools isn’t enough to save time. Instead, you might need the right techiques, as well. Plus, maybe you need to change your frame of mind on how you approach some tasks. After a busy conference, a fun session on how to be more productive, before you head home!

Moderator: Matt McGee, Assignment Editor, Search Engine Land

Speakers:

Thomas Schmitz, SEO Analyst & Social Media Consultant, Portent Interactive
Jennifer Slegg, Owner, JenSense
Stephan Spencer, Founder & President, Netconcepts
David Wallace, CEO/Founder, SearchRank

Time:
2:45pm-3:45pm (1 hr)

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In-house SEO isn’t easy, and often short staffed. In this session, you’ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns.

Moderator: Jessica Bowman, Founder, SEOinhouse.com

Speakers:

Rand Fishkin, CEO, SEOmoz
Dave Lloyd, Search Marketing Manager, Cisco
Stephan Spencer, Founder & President, Netconcepts

Time:
11:30am-12:30pm (1 hr)

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This session takes you on a whirlwind tour of search marketing tools you’ll want to consider adding to your toolbox.

Moderator: Chris Sherman, Executive Editor, Search Engine Land

Speakers:

Ken Jurina, President, Epiar Inc.
Stephan Spencer, Founder & President, Netconcepts
Lauren Vaccarello, Founder, lv logic
David Wallace, CEO/Founder, SearchRank

Time:
10:00am-11:15am (1 hr 15 min)

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The 411 on 301s 24/7. Or in other words, the 301 redirect is probably one of the most powerful tools available to an SEO. Discover how to move your link equity from an old to new domain, deal with non-canonical domains that get indexed, how to best handle dead URLs and more.

Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:

Alex Bennert, In House SEO, Wall Street Journal
Jordan Kasteler, Co-Founder, SearchandSocial.com
Carolyn Shelby, Mercenary, CShel
Stephan Spencer, Founder & President, Netconcepts
Jonah Stein, Founder, ItsTheROI

Time:
4:30pm-5:45pm (1 hr 15 min)

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