With Google’s Universal Search including everything from blog searches to images and maps, many companies are forced to take a hard look at branding in a different light. PJ Fusco, Lead Strategist for Netconcepts, writes:
To control your brand messaging and online reputation in Google and other search engines that now provide blended results, you must leverage vertical venues and prioritize optimization of those elements most applicable to your online business.
In this two-part article, Fusco starts with the basics of image optimization. To read this compelling article about images and your company’s brand, visit ClickZ here for Picture This, Part 1.
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“Search engine optimizing for the “Long Tail” is fundamentally different from optimizing for the head. Therefore, it’s important to initially point out that the strategies and tactics for “Long Tailâ€? SEO are more automated and extensible than for traditional SEO,” writes Stephan Spencer, President and Founder of Netconcepts. In this article about the “head” vs the “long tail,” Stephan writes about how you can capture the “long tail” to help your site.
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PJ Fusco, Lead Strategist for GravityStream, blends her traveling experiences with SEO “best practices.”
“I’ve been on the road the past couple weeks, looking for my luggage in North Carolina, doing carry-on only for two days in Texas, and estimating the odds of getting the same crabby cab driver for two consecutive days in San Francisco.
These are my three reasons why you shouldn’t bother to read this column. Unless, of course, you’re curious about how I’m going to bind each of these ridiculous-to-sublime events into a little SEO (define) insight and advice.”
For more about SEO good habits that can be gleaned from real life relationships, cab drivers, and luggage checks, read PJ Fusco’s ClickZ article available here.
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In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.
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In this article on Natural Search Blog, Chris Smith reports on his session experience from SES: San Jose on Universal and Blended Vertical Search. Google Engineer David Bailey, who is “a top engineer at Google who’s been working on the blended search results page for the past year, and he previously worked at Amazon.com and Junglee,” spoke about the Google OneBox and other issues related to search.
For more insider information on this fascinating topic, please click here.
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“The meta description is an important element of your on-page SEO, yet its value is often underrated. Viewing everything in terms of search engine ranking impact blinds us to the opportunity that meta descriptions present search marketers,” writes Stephan Spencer, President of Netconcepts. Stephan reminds us, in this article on his C|Net blog entitled, “Searchlight: an SEO Blog,” that meta descriptions shouldn’t be overlooked and they are quite valuable to SEO. To read more about meta descriptions with some pertinent examples, click here to read the full article.
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“What do you get when you mix social media and local search?” asks Stephan Spencer, President of Netconcepts. In this article, posted on C|Net’s Searchlight: an SEO Blog, Stephan talks about how Yahoo! has opened up new features to blend social interaction on a local level, and how it will affect local businesses. For more information on this interesting subject, click here to read the article.
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Geolocation is bandied about quite a bit when discussing aspects of online marketing with location-specific components, but many are blurry as to how it works and how it’s being used, so I thought it’d be helpful to outline the basics of it, and to highlight some of the recent developments brought via the expansion of wifi and mobile device use that have improved its precision. Geolocation is coming into broader and broader usage in enhancing the user experience for local search and mobile applications, and it has quietly become a vital component to the policing of fraud—particularly for credit card validation and filtering of PPC advertising clicks.
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Sometimes Google’s announcements get lost in the shuffle. “Google today introduced a new experimental feature in their News - they’ve added story participant comments into their listings of stories.” In this article, Chris Smith talks about his thoughts and reactions to Google’s decision to allow comments on their news, and how it relates to other companies. Read more about Chris’ thoughts in the article here, and learn how comment-enabling might benefit your company.
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Ever wonder whether or not it’s possible to make money blogging? Well, this teen has made blogging for dollars a reality. Stephan covers his daughter Chloe’s presentation at the 2007 BlogHer conference in Chicago. In this popular article, featured on C|Net’s Searchlight: An SEO Blog, Stephan talks about Chloe’s experiences with WordPress, her love for Neopets, and what it takes to turn a blog into an asset. You can also watch the highlights from Chloe’s presentation in his article as well. To read more about how “SEO is not inaccessible; in fact, it’s so easy, that a child can do it!” click here.
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