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The Art of PageRank Sculpting

Are you keeping track of how much Google values your home page? Google’s trademarked PageRank score, or the value it places on your home and interior pages is measured and displayed in the Google toolbar. Your home page usually scores the higest in your site, and there is a way to ‘sculpt‘ your interlinking within your site to make the most of your PageRank:

With PageRank sculpting, your goal is to optimize the flow of PageRank internally in your site so that the most important of your deeper pages get a larger share of PageRank than unimportant pages.

To read the full article go to MarketingProfs.

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The Art of SEO

Chapter 7:
Content Marketing

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

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Your Ultimate Guide to Google Penalties

When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

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Using Psychology to Boost Your Conversion Rate Optimization

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

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How to Master Social Selling on LinkedIn

Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]

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Chapter 7: Content Marketing

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