Making Blogging and RSS Pay Off

May 22nd, 2007

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Originally published in Catalog Success

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a siteâ??s worth on its inbound links. Translation: No links = no rankings.

Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So youâ??ll earn links as a blog that you wouldnâ??t normally earn otherwise.

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SEO: RSS Feeds Increase Visibility

October 1st, 2006

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Originally published in Practical Ecommerce

Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.

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RSS Made Simple

November 13th, 2005

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Originally published in Multichannel Merchant

An RSS feed is merely an XML file that you host on your Web server â?? it kind of looks like HTML code. But don’t let its simplicity fool you; in the hands of a sophisticated marketer, the potential applications for RSS are huge.

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Thought Leaders Commune on Email Marketing – Part 2

August 30th, 2005

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Originally published in MarketingProfs

Spam filters tend to be the bane of the email marketer’s existence. Getting past them is a serious challenge, and it is becoming increasingly harder. How can an email marketer consistently bypass those spam filters?

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SEO, Blogs and RSS Feeds: A Magical Combination

August 2nd, 2005

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Originally published in DM News

The major search engines – Google, in particular – seem to love blogs, which are the personal or professional diaries that number in the millions online. Search engines favor blogs because …

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