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Welcome to Netconcepts’ Learning Center. These articles, tutorials and presentations are designed to help you learn more about topics close to our heart.

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News Release: Shop.org Presents Brian Klais

April 19th, 2007

by Brian Klais

Brian Klais, Netconcepts Vice President of Search, will be among a panel of experts discussing Improving ROI of Paid & Organic Search at the shop.org Online Marketing Workshop 2007, continuing today in Hollywood, Florida. Panel members will be sharing specific tactics used to improve website performance and maximize profitability.

Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, will be represented today at shop.org’s Online Marketing Workshop 2007 by Vice President of Search, Brian Klais.

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News Release: SEO Title Tag Plugin

April 10th, 2007

Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, today announced the general availability of its SEO Title Tag 2.0 beta version plugin.

Download the freeware WordPress SEO Title Tag plugin today and help your WordPress powered blog or Website avoid Google’s dreaded Supplemental Index by assigning every URL its own unique tag.

“Title tags are arguably the most important of the on-page factors for search engine optimization (SEO),” said Stephan Spencer, NetConcepts president. “Netconcepts is proud to have developed the SEO Title Tag 2.0 WordPress plugin as an open source solution.”

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News Release: Credit Demystified

January 17th, 2007

Countrywide’s CreditDemystified.com Isn’t a Blog, or Is It?

Web development companies are increasingly recognizing the potential of WordPress as a content management system (CMS). CreditDemystified.com, an educational site developed for Countrywide Home Loans, illustrates how a corporate microsite can successfully be adapted to the blog platform.

The microsite, developed by Netconcepts, is designed to help visitors become credit savvy by providing simple answers to credit questions. Although the microsite’s platform is WordPress, CreditDemystified.com is far from a traditional blog.

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News Release: Long Tail Dynamics

December 21st, 2006

Lost shoppers are being found through unbranded keyword searches by the e-commerce clients of Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design. Netconcept’s clients are increasing their e-retail traffic through natural search optimizations that don’t depend on “brand name” keywords.

Netconcepts released a white paper last month, “Chasing the Long Tail of Natural Search,” which details the dynamics of the long tail phenomena and how e-commerce marketers can capture unbranded keyword searches. The study reveals the compelling truth that the unbranded market opportunity is 40 times richer than branded searches.

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News Release: PartStore.com

October 23rd, 2006

The largest store of electronics, appliances, computer and wireless parts in America, PartStore.com, has decided to consult with Netconcepts because, as Jack Matarasso, PartStore.com Director of E-Commerce states, “When it comes to natural SEO, they provide successful results for many leading companies. Netconcepts’ SEO suggestions for PartStore.com will greatly increase search engine visibility as well as improve usability for our customers and visitors.”

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News Release: PJ Fusco

September 20th, 2006

Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design, and ClickZ.com joined together in early September. It’s rare that a search engine optimization (SEO) agency can land someone with Fusco’s quality experience.

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News Release: Cabela’s

August 24th, 2006

Cabela’s, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, already works with Netconcepts for various E-Commerce development projects. However, Cabela’s will now begin work with Netconcepts in further developing and expanding search engine optimization for Cabela’s primary Web site. Cabela’s said that it will provide them with more sales opportunities.

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News Release: Long Tail Webinar

August 21st, 2006

Netconcepts is presenting a free Webinar open to the public. It will be mainly focusing on research and how newly found search engine research results can be used to strengthen E-Business sales. It looks at actual data taken from over one million search terms used with leading retail companies. Leading this groundbreaking Webinar will be Brian Klais, Vice President of Search for Netconcepts.

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News Release: Long Tail Release

August 8th, 2006

Netconcepts, just released its trade secrets on the growing phenomenon of “long tail” searches.

Netconcepts recently authored and released the white paper, “Chasing the Long Tail of Natural Search,” which sheds new light on upcoming search industry trends. The white paper explains the “long tail” of natural search and its growing importance to E-Business.

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