Ecommerce

Toy Stories: Show-and-Tell Blog Hooks Customers

August 29th, 2007

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Originally published in Wall Street Journal

Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.

In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.

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Should you buy Search ads for your brand keywords?

August 24th, 2007

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Originally published in Natural Search Blog

In this article written by Chris Smith, lead strategist for Netconcepts, he takes a hard look at spending your PPC budget on search ads that use your company’s brand name (and variations thereof) as keywords. Read more and find out why it’s important to promote your brand through paid search.

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SEO Report Card: VeganStore.com

August 15th, 2007

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Originally published in Practical eCommerce

As a recently turned vegetarian (as of a year ago), I’m definitely in the target market. Too bad it’s unlikely I would have discovered the site. That’s because I’m not strictly vegan, and the site isn’t targeting “vegetarian” as a keyword. The only occurrence of “vegetarian” on the home page is in the meta keywords â?? and meta keywords don’t affect rankings (at least not positively!).

Stephan Spencer, founder and President of Netconcepts, reviews Veganstore.com in this article from Practical eCommerce.

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Holiday Shopping: Wrap It Up

August 15th, 2007

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Originally published in ClickZ

While we may be having fun in the lazy days of summer, Patricia Fusco reminds us that it’s time to get ready for the holidays. She writes, “We know the holidays are upon us when a quick trip to the mall or a leisurely stroll down Main Street assaults our senses with dazzlingly festive displays. An e-commerce Web site is no different. It’s time to prep Web window dressings to reflect shifts in buying habits during the holiday season.”

To read advice on how online retailers should prepare their ecommerce business for the holidays, click here.

Interview with Maile Ohye from Google

August 8th, 2007

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Do you lie awake at night wondering whether or not Google wants to know what you’re thinking? Find out by listening to this interview with Maile Ohye, Google’s Senior Support Engineer, and Stephan Spencer, Founder and President of Netconcepts.

In this 24 minute interview, Stephan and Maile discuss how your feedback influences Google’s decisions for user and webmaster support, Google’s “New” Webmaster Guidelines, and a wealth of technical SEO “best practice” questions related to things like cloaking and paid links.

SEO: Is Your Site Holiday-ready?

August 1st, 2007

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Originally published in Practical eCommerce

Those of you with school-age children may have been preoccupied with back-to-school, but now itâ??s time to start preparing your site for the holidays. The holiday shopping season is not that far off, so get on with implementing these traffic-building tips in order to achieve maximum search engine visibility.

Stephan Spencer, President and Founder of Netconcepts, offers five useful tips in this article from Practical eCommerce to ensure your online site is ready for the retail season.

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Red Envelope’s Website Critique

August 1st, 2007

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Originally published in Multichannel Merchant

In Chinese society, â??red envelopeâ?? refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got its name. Was the San Francisco-based gifts merchant lucky with the results of its Website critique? Well, while critiquers Amy Africa, president of Helena, VT-based Web consultancy Eight by Eight, and Stephan Spencer, founder/president of Madison, WI-based SEO-specialist agency Netconcepts, tried to handle Red Envelope’s site with care, they both found areas that need serious improvement. Africa reviewed the site’s content and functionality, and Spencer tested its search capability. Here’s what they had to say.

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Black Swan

August 1st, 2007

Black Swan screenshotBlack Swan has been providing consumers with Home, Hearth and Gift products for over 28 years. Black Swan was looking to take their web presence to the next level and selected Netconcepts GravityMarket solution.

The new website offers a sleek design on top of a search optimal ecommerce structure. Black Swan enjoys a robust content management system that allows for the balance of the siteâ??s content to be updated via web interface. The site also provides RSS feeds of featured products, which open up an additional communication channel to customers.

With this new site design and structure, Black Swan is sure to be heating up the Internet.

[ database | client admin cms | SEO ]

Visit site: Black Swan Home

PoolDawg.com Shoots for Higher Conversion Rates with Site Redesign

July 9th, 2007

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Originally published in Internet Retailer

PoolDawg.com, one of Netconcepts clients, was recently featured in an online article through InternetRetailer.com.

“A year ago, PoolDawg traded in its modified version of an â??off-the-shelfâ?? e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”

Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.

For Your Reviews

June 20th, 2007

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Originally published in ClickZ

As an online retailer, you are probably already aware of the power behind product reviews. In this article, Patricia Fusco, lead strategist for Netconcepts, launches the discussion by explaining the difference between ethical and “artificial” product reviews. Having a clear understanding of what a “good” product review entails, allows you to strengthen a product page’s development in order for it to be good for search and great for users.

Read this article about product reviews here, and learn how to take control over your product sales through review management and product level search engine optimization.