Interview with veteran link builder Eric Ward

March 23rd, 2007

Eric Ward has been link building since the early 1990â??s and well before the days of Google’s PageRank. His client list includes such large companies as and the Discovery Channel.

Listen to this 36-minute interview, as AMA conference chair Stephan Spencer pulls some great link building tips and tricks out of Eric.

SEO Report Card: Escaping the Google Sandbox

February 19th, 2007


Originally published in Practical Ecommerce

New sites are always at a disadvantage when it comes to ranking well in Google, particularly when the domain name is new, too. This phenomenon, known by some as the “Google Sandbox” and by others as the “TrustBox,” is not a myth. It is very real and very much an issue for the subject of this issue’s SEO Report Card – the fair trade supporting merchant “Two Hands Worldshop.”

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February 12th, 2007

Play Fair Toys screenshotProviding “Toys with Conscience” to consumers around the world for over 20 years, PlayFair has offered unique, open-ended, stimulating learning, and educational toys through catalogs and retail locations. Sticking to their business foundation, Play Fair Toys wanted to be conscience of their online consumers and develop additional website merchandising control. Netconcepts rebuilt to have as much character as their products.

Among the features of are personalized account creation, real-time shopping cart on every page, newsletter sign-up, customer information section, help-text for shipping, gift wrapping, and much more including a blog written by President and CEO of Play Fair Toys, Marilyn Walker.

One of the most notable, and successful, aspects of Play Fair Toys is their usability of product navigation. Products are labeled into classic toys, by interest, activity, age level, sale items, best selling, and more. Check out for all your educational toys & games for all ages.

[ conversion | client admin cms | SEO ]

Visit site: Play Fair Toys

Long-Tail Optimization: Hold the Brands

February 7th, 2007


Originally published in DIRECT Magazine

Brian Quinton, author for DIRECT Magazine discusses the effect of Long Tail optimization and the opportunity held by unbranded keywords. Quinton turns to Netconcepts’ VP of Search, Brian Klais, for expertise of the Long Tail of Natural Search key performance indicators.

Unbranded keywords are the key to unlocking natural search’s success potential. However, the ability to measure your natural search channel and quantifying your ROI is a new concept for most companies. Quinton does a great job of tying in the research and background that went into Netconcepts’ white paper “Chasing the Long Tail of Natural Search” to these ground breaking advancement in search.

Read this entire article and learn how to capture your own Long Tail.

Website Critique: Putting in Drive

February 1st, 2007

by Stephan Spencer and David Fry

This website critique was conducted by David Fry and Stephan Spencer. David Fry focused on the site’s content and functionality while Stephan Spencer, Founder and President of Netconcepts, tested’s search capabilities.

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SEO Report Card:

January 2nd, 2007


Originally published in Practical Ecommerce

This month, letâ??s sneak a peek at FreshPair (, an underwear etailer, and a small sampling of its backlinks. We will discover thier secret for recieving high search engine rankings for such sought after trophy terms as “panties,” “bras,” and “underwear.” However, its possible, their secrets are better kept in the top drawer.

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November 29th, 2006

PoolDawg screenshotPoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a website audit, this ecommerce site was redesigned and built by Netconcepts to ensure full SEO site structure could be achieved.

Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.

One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. offers one stop shopping for all your billiard needs.

[ conversion | client admin cms | SEO ]

Visit The Site: Pooldawg
For More Reading: Testimonial, Case Study

The Tail that Wags the Web

November 8th, 2006


Originally published in ClickZ

Lead strategist for Netconcepts, P J Fusco writes in an article for ClickZ, that the “Long Tail” principle works contrary to how most online brands prioritize their search engine marketing (SEM) strategies. While online retailers tend to optimize their sites for the 20 most popular keywords and keyword phrases that drive the most traffic, they would also do well to target the millions of unbranded niche phrases at the shallow end to complement those high-traffic branded search referrals. PJ goes on to say…

Emergency Medical Products

October 2nd, 2006

BuyEMP screenshotEmergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!

This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.

[ database | client admin cms | SEO ]

Visit the site: Emergency Medical Products

in the dark by dev

SEO Report Card:

October 1st, 2006


Originally published in Practical Ecommerce

The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing Let’s see if their confidence is well founded…

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