Ecommerce

In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.

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Candlesandsuch.com is a website run quite frugally by its two main proprietors. For a site that hasn’t had a lot of professional help with regard to search engine optimization, it possesses some positive SEO attributes. That’s not to say there aren’t issues, but some of the main facets of good SEO are observed and incorporated.

In this SEO report card originally featured on Practical eCommerce, Netconcepts’ Search Analyst Jeff Muendel takes an in-depth look at how inbound links and sculpting PageRank can help improve the overall site.

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In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, Distinguished Engineer for IBM Corp. Mike is an author and search marketing pioneer, who brought SEO to IBM and was able to use techniques to implement best practices on a massive scale. From establishing ROI to savvy uses of corporate resources, we talk about how powerful SEO can be for huge corporations, and how search marketers can navigate their way through corporate channels to effectively test new marketing strategies, attract customers, and incorporate SEO into their daily lives.

If you prefer to read this interview, check out the transcript.

This podcast is now available for you to listen to.

 

 Interview with Mike Moran [47:10m]: Play Now | Play in Popup | Download

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In this website audit published on Practical eCommerce, Netconcepts’ founder and President Stephan Spencer reviews one of the Internet Retailer 500 companies, Beachaudio.com. Stephan’s review came at a key moment for their business; they had performed an SEO overhaul of their site back in April.

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Stephan Spencer writes, “The more effectively you delegate, the faster you will excel in your career. Even if you don’t have any direct reports in your job function—perhaps you are in an entry-level marketing assistant position—you can still delegate by having one or more virtual assistants, or “VAs.” In this article, Stephan talks about how savvy resource management can affect your bottom line.

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“Search engine optimizing for the “Long Tail” is fundamentally different from optimizing for the head. Therefore, it’s important to initially point out that the strategies and tactics for “Long Tail” SEO are more automated and extensible than for traditional SEO,” writes Stephan Spencer, President and Founder of Netconcepts. In this article about the “head” vs the “long tail,” Stephan writes about how you can capture the “long tail” to help your site.

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Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.

In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.

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In this article written by Chris Smith, lead strategist for Netconcepts, he takes a hard look at spending your PPC budget on search ads that use your company’s brand name (and variations thereof) as keywords. Read more and find out why it’s important to promote your brand through paid search.

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As a recently turned vegetarian (as of a year ago), I’m definitely in the target market. Too bad it’s unlikely I would have discovered the site. That’s because I’m not strictly vegan, and the site isn’t targeting “vegetarian” as a keyword. The only occurrence of “vegetarian” on the home page is in the meta keywords — and meta keywords don’t affect rankings (at least not positively!).

Stephan Spencer, founder and President of Netconcepts, reviews Veganstore.com in this article from Practical eCommerce.

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While we may be having fun in the lazy days of summer, Patricia Fusco reminds us that it’s time to get ready for the holidays. She writes, “We know the holidays are upon us when a quick trip to the mall or a leisurely stroll down Main Street assaults our senses with dazzlingly festive displays. An e-commerce Web site is no different. It’s time to prep Web window dressings to reflect shifts in buying habits during the holiday season.”

To read advice on how online retailers should prepare their ecommerce business for the holidays, click here.

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