Case Studies and Business-Blogging

• A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
• Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
• A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
• indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.

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• 2500 new pages in the index
• Blog strategy gains inbound links
• Blogging a huge success

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• Revenue has doubled every quarter
• Website drives catalog readers to buy
• Blogging a sales success

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