Articles

How Web 2.0 Affects SEO Strategy

May 23rd, 2007

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Originally published in ClickZ

Patricia Fusco, lead strategist for Netconcepts, writes, “To succeed on the Web today, you must engage your visitors so they return repeatedly. Toward this end, some Web 2.0 platforms could be your site’s savior; others could be its online demise.”

In this cutting-edge article, Patricia discusses the ins and outs of Web 2.0 by challenging us to think about the effects of AJAX, widgets, podcasts, and video, along with programming elements like JavaScript and Flash, on the search engines. Her message is a strong one, and allows us to think about balancing Web 2.0 and what’s good for search.

Read the article here, to help you determine how to blend what’s best for your site with what’s best for search.

Making Blogging and RSS Pay Off

May 22nd, 2007

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Originally published in Catalog Success

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a siteâ??s worth on its inbound links. Translation: No links = no rankings.

Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So youâ??ll earn links as a blog that you wouldnâ??t normally earn otherwise.

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Search Friendly CMS Does Not Equal Search Optimized One

May 17th, 2007

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Originally published in Search Engine Land

Having a supposedly “search engine friendly” website isn’t all it’s cracked up to be. In fact, it can be quite a disappointment. That’s because it’s not the same thing as being “search engine optimized.” I’ve seen the words “search engine friendly” bandied about quite a lot, particularly to market and sell blog platforms, shopping carts, and content management systems. But buyer beware: That won’t necessarily correlate to high search engine rankings out of the box.

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SEO Report Card: Error Pages Create Big Issues

May 14th, 2007

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Originally published in Practical eCommerce

Stephan Spencer, Netconcepts founder and president, writes a site review for Modernmini–a modern-style baby store–in this article. His in-depth review covers ten specific examples, including how error pages can negatively effect a website, as well as other search engine optimization talking points. Find out how basic SEO techniques like keyword prominence and simple HTML tags can help this modern mom’s baby furniture store website.

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SEO Site Analysis: Knowing the Score, Part 4

May 9th, 2007

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Originally published in ClickZ

“If you’ve been keeping track of this series, you’re well on your way to crafting a strategic SEO plan for your Web site,” writes Patricia Fusco, lead strategist for Netconcepts. The last article in this informative and enticing series, SEO Site Analysis: Knowing the Score, Part 4 helps us tie key concepts together from the knowledge we’ve gained, in order to recognize trends and patterns. Patricia also takes our assessments a step further, by encouraging us to create practical “action plans” to improve our website’s SEO, based on our instruction from the previous articles in this series.

Read the article here, and determine how you can implement intelligent changes on your website after following Patricia’s step-by-step process.

SEO: Link Baiting Tips To ‘Juice’ Your Site

May 7th, 2007

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Originally published in Practical eCommerce

Link bait, simply put, is content that is so funny, so interesting, so useful, or otherwise remarkable that it becomes irresistible to bloggers and website owners, who set up links from their pages to the original material. I’ve seen link bait take the form of Top 10 lists, humorous videos uploaded to YouTube, checklists, cartoons, tools, widgets and blog plugins â?? to name just a few.

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The Art of SEO For Wikipedia & 16 Tips To Gain Respect

May 3rd, 2007

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Originally published in Search Engine Land

“Wikipedia’s importance as an authority site is undisputed,” writes Stephan Spencer, Founder and President of Netconcepts. In this article, Stephan bridges the gap between SEO and Wikipedia and, as an added bonus, offers an in-depth analysis of best practices for this powerful tool.

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SEO Report Card: Need Pages At Product Level

May 2nd, 2007

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Originally published in Practical eCommerce

“Hats off to Kyle for showing such initiative,” writes Stephan Spencer, Founder and President of Netconcepts in his latest website review for 17-year old Kyle Kano, owner and operator of “The Honey Jar.” Find out how to grow a small, home-based business into a tough competitor by adding product-level pages, link-building strategies, and intelligent body copy.

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Google Goes to School

May 2nd, 2007

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Originally published in Search Engine Land

“As earlier reported this year, Google launched a premier edition of Google Apps which included email service, calendars, SSO services, instant messaging, spreadsheets, and more. One interesting detail of their recent promotions of Apps is how they’re pushing this out to schools, in both free and paid “premier” service options,” writes Chris Smith, lead GravityStream strategist for Netconcepts. In this article, Chris draws the connection between Google Apps and Microsoft Office, and how the education sector is impacted by both financially.

Who might win the long-term fight over office applications and how do colleges play into the battle? Read the article here and find out.

SEO Site Analysis: Knowing the Score, Part 3

April 25th, 2007

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Originally published in ClickZ

Patricia Fusco, lead strategist for Netconcepts, has prepared us to assess our website’s quality by “reviewing site URL structures, linking structure, and navigation” in parts one and two of her series entitled, “SEO Site Analysis: Knowing the Score.”

In this article, we are now ready to look at the nuts and bolts of search engine optimization by determining how our website’s keywords play into our content for search engine referrals. From title tags to meta descriptions, you will learn how to polish your website’s SEO by reviewing (and editing) common errors.

Read Part 3 of this article here, and deepen your understanding of your website’s SEO and overall quality.



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