Cabela’s Learns Valuable SEO Lesson

May 3rd, 2007

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Originally published in WebProNews

For the worldâ??s foremost outdoor outfitter, Cabela’s, ecommerce landing page have made all the difference. Derek Fortna, Marketing Program Manager for Cabelaâ??s, has been implementing best-practice search friendly marketing since his switch to Netconcepts’ GravityStream platform.

“With the earlier system, he says, â??If Iâ??m a user searching for boat trailer parts, I canâ??t buy from that page, I have to make another click to go into the web site to make a purchase. With the GravityStream proxy, if I find what I want I can place the order right there.â??

Read the article here.

For more information about Cabela’s success with Netconcepts, read the Cabela’s Case Study.