For the world’s foremost outdoor outfitter, Cabela’s, ecommerce landing page have made all the difference. Derek Fortna, Marketing Program Manager for Cabela’s, has been implementing best-practice search friendly marketing since his switch to Netconcepts’ GravityStream platform.
“With the earlier system, he says, “If I’m a user searching for boat trailer parts, I can’t buy from that page, I have to make another click to go into the web site to make a purchase. With the GravityStream proxy, if I find what I want I can place the order right there.â€?
Read the article here.
For more information about Cabela’s success with Netconcepts, read the Cabela’s Case Study.
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