What about AdWords?
Q: We are well ranked on Google’s natural text search engine, is it worth spending on AdWords too?
A: It’s probably worth experimenting with. A recent study showed that those who had high positions in both paid and organic search results (i.e. where paid and unpaid search listings both appear on the same search results page) got significantly more traffic than just the amount expected from summing the two “channels”.
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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