I need more Google-friendly content for my site, but I’m not sure where to start.
If you’ve hired an SEO consultant in the past, they may have told you to produce hundreds of pages of clunky, keyword-stuffed content in order to get your site ranking in Google. Not only is this wrong, but it may actually have a harmful effect on your site. The cornerstone of your content strategy should be engaging content that people actually want to read. If Google thinks you’re trying to game the system, they’ll move to punish you swiftly. Whether you need someone to provide advice to your marketing team, or someone to produce the content for you, I can help.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Your Ultimate Guide to Google Penalties
When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]Read More
Using Psychology to Boost Your Conversion Rate Optimization
Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]Read More
How to Master Social Selling on LinkedIn
Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]Read More