I know I need to improve the SEO of my website, but I’m confused about where to start.
That’s okay! Despite the many “how to” guides on the web, SEO is a complex discipline that takes years to master. There are many factors that could be affecting the performance of your site. When I take on a new client, I do a comprehensive website audit. Then, I give you a set of concrete recommendations. As we implement them, you’ll come to understand more about SEO. With a little guidance, you’ll soon become an expert yourself!

Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
Related Posts
How to Have a Conversation with ChatGPT And Actually Get Results Worth Using
Ever felt like you’re only scratching the surface of what ChatGPT can do? You’re not alone. While most people settle for basic responses, power users have discovered how to unlock its hidden potential and transform their workflows in the process. On the surface, GPT-5 might seem like just another AI upgrade — a slightly smarter […]
Read More
Is Google’s AI Telling the Truth? Here’s How to Fact-Check It
In 2024, Google fundamentally changed how we search. Their AI Overviews now sit at the top of search results, essentially taking the old featured snippets concept and supercharging it with AI – or as Google puts it, providing “helpful summaries” of web content. But here’s the thing: these aren’t just summaries. They’re AI-generated interpretations that […]
Read More
Embrace Journaling, Tackle Tardiness, and Explore Our Energetic Echo
Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Scaling a SaaS Company with Jason Morehouse “A crucial factor to business success is to find and take the personal path that works best for you.” — Jason Morehouse […]
Read More