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Ira Beer

Ira Beer

I will rarely write a review such as this and frankly, Stephan doesn’t need any more accolades, however, he was key to turning my business from an idea into reality. He defined our entire digital strategy (including the blog, podcast and explainer video), and even created our brand from scratch. Going into it, my 18-year company was American Response, Inc. and we didn’t even have a web site.

He came up with the SkyCover name and the SafeHouse podcast name, acquired the skycover.com domain from a domainer, developed our presence on social sites like Pinterest and Twitter, defined our keyword strategy, drove all content marketing, and assembled a crackerjack team of viral content writers, social media power users, videographers, animators, podcast producers and more. He’s known as the SEO guru and that’s why I hired him. Stephan truly went above and beyond the initial scope of SEO to really drive our business forward across all channels. I never would have dreamed I’d have my own podcast show that I don’t have to host myself or produce and that’s in the iTunes New & Noteworthy and Top 200. Working with Stephan was the best decision I could have made. I am so grateful to have found such a dedicated and gifted expert to navigate me through the choppy waters of launching a startup.

The Art of SEO

Chapter 7:
Content Marketing

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

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Related Posts

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Your Ultimate Guide to Google Penalties

When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

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Using Psychology to Boost Your Conversion Rate Optimization

Can a better understanding of the human brain help you get more conversions? Absolutely! Let’s look at how to incorporate some psychological concepts into your conversion rate strategy, along with some examples. Behavioral economics: humans are irrational What is behavioral economics and what does it have to do with conversion rates? Traditionally, economists believed that […]

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How to Master Social Selling on LinkedIn

Social selling could be your key to securing new prospects and boosting your bottom line. When not done properly, however, social selling can also ruin your online presence and repel potential customers. So what is social selling, and why does your brand need it? More importantly, how do you master social selling? Let’s look at […]

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The Art of SEO

Chapter 7: Content Marketing

Yes, this is the book that Seth Godin referred to as “Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”

Want to sharpen your SEO chops?...
start out with an appetizer before you dig into the main course!

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