Brian Piepgrass
I was just talking to Stephan Spencer here about the talk he gave and it must have been four years ago at SMX Advanced, he was giving just slide after slide of power tips on how to search in very interesting and unusual ways and how to apply the idea of advanced search to things I had never thought about link building or how to find a particular site or particular information that you just can’t find normally because you can’t query with that but you actually can learn to do it with all these fancy advanced queries. The cool thing about that was it was extremely inspirational for me because I hadn’t really thought of using advanced search and applying it in really non-standard ways to do things. That changed the way I used Google and think about search and search marketing forever.

Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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