Meredith Bright of Yarnware writes: I used to have much better organic search rankings, but they have been dropping recently. I can’t figure out what is wrong. It wasn’t hard to see why. The site is running Lotus Notes Domino not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.