Alternative Discovery and SEO – Feeds, PDFs, and Blog SEO

PubCon 2007 — Las Vegas, NV

December 5th, 2007


Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Rick Klau, Strategic Partner Development Content Acquisition, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision

Images and Search Engines

Search Engine Strategies — Chicago, IL

December 5th, 2007


Regular search engines canâ??t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, Netconcepts
Shari Thurow, Founder & SEO, Omni Marketing Interactive

If Website Is Broke, Don’t Go Broke Fixing It

November 28th, 2007


Originally published in Practical eCommerce

Jeff Muendel writes in this article featured on Practical eCommerce:

Traffic down? Conversions starting to wane? It could be any number of SEO issues. Finding free online tools to hone search optimization for an ecommerce site can be tough. There are a lot of them out there, often promotional in nature, and they offer varying degrees of features and reliability. Some spit out data that is simply erroneous and applying this sort of information to website design can be useless at best and deadly, in Internet terms, of course, at worst.

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Forget Black Friday!

November 19th, 2007


Originally published in Search Engine Land

“Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. Search engine use is directly impacting businesses during this period, and companies which haven’t optimized their internet presence stand to lose out on some of the sales they could be getting if consumers could find them. This is true for online businesses as well as for brick-and-mortar stores.

While savvy companies planned for this season all the way back in the summer, and already have their internet storefronts in order, it’s not too late to do a few more things to insure a business can squeeze out more from gift shoppers on the “Cyber Mondays” following Black Friday.

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Effective Tagging for Both Usability & SEO

November 15th, 2007


Originally published in Search Engine Land

“In this era of Web 2.0, it seems that blogs, mash-ups, RSS feeds, and wikis have been the buzzwords occupying most of the limelight. But personally, tagging is the Web 2.0 technology that excites me the most, because of its versatility and wide applicability,” writes Stephan Spencer, President and Founder of Netconcepts, in this article written for Search Engine Land. Find out how you can utilize effective tagging for your website, social bookmarks, or other Web 2.0 functionality to get the most out of tagging and SEO.

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SEO Report Card:

November 7th, 2007


Originally published in Practical eCommerce

In this SEO report card Jeff Muendel, Analyst for Netconcepts, reviews a site called “” Jeff writes, “According to the siteâ??s â??About Usâ?? page, Back 40 Books is run by back-to-nature people and the books they sell on their site are predominantly focused on issues related to that lifestyle. It also sounds as if the website was put together by these same outdoor people with little help from web professionals. This is to be commended, but everyone needs a little help sometimes.”

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Video: SEO Website Update

October 29th, 2007


Originally published in Practical eCommerce

In September 2007, Spencer revisited the SEO progress of which he reviewed in this initial “SEO Report Card” and reports his findings in the video tutorial below.

Click the link below to launch the tutorial.
Video Tutorial with Stephan Spencer

This video tutorial requires Flash Player version 8 or above.

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Interactive Marketing: Reaching Customers

UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI

November 13th, 2007

Workshop by

Search engine marketing

  • Making your site “search engine friendly”
  • “Pay-per-click” search advertising
  • Benchmarking, competitive intelligence and ROI analysis
  • Trends in contextual, behavioral and local advertising

Creating a buzz â?? viral marketing

  • Blogs, RSS feeds, forums, wikis and more
  • Harness “word of mouse” to enhance your brand
  • Identifying the “sneezers” who will spread your viral message

Web analytics

Stephan Spencer, Founder and President, Netconcepts

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Search Engine Optimization: Best Practices

Blog World Expo — Las Vegas, NV

November 7th, 2007


Andy Beal, Marketing Pilgrim
Vanessa Fox,
Aaron Wall,
Stephan Spencer, Netconcepts

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Inside the Head of the Searcher

AMA Hot Topic: Search Engine Marketing — Chicago, IL

November 2nd, 2007

Seminar by

It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?

This session will provide a critical overview of…

  • Search engine market share
  • Eye tracking studies and searcher behavior
  • Trends
  • Imminent innovations
  • Keyword research tools
  • and much more

Stephan Spencer, Founder and President, Netconcepts

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