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Thought Leaders Summit: The Buzz on Word-of-Mouth Marketing (Part 1 of 2)

October 4, 2005 by Stephan Spencer

Your brand, products and services all benefit when people are talking about you in positive terms. Word-of-mouth can be a wonderful tool to add to your marketing arsenal. Of course, it’s not new, so how has word-of-mouth marketing also known as buzz marketing evolved into the 21st century? How does it differ from viral marketing or customer evangelism? And how do marketers use buzz marketing strategically?

Filed Under: News & Media Tagged With: Articles, Buzz-Marketing

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