JavaScript drop-down menus
Q: What about JavaScript drop-down menus? Are they still not good to use for very deep sites?
A: No they are not good to use on any site as the only way to get to a page, because Googlebot doesn’t execute the Javascript/Java/etc. programming code in your page that is required to operate the drop down menus. If you must use JavaScript drop-downs, then also have straight text links elsewhere, like in the footer of the page, as an alternate means for search engines to find the page.

Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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