How many characters in meta tags?
Q: Are there any rules about the number of characters/words that should be used in meta keywords and the meta description?
A: No, the search engines have not published any rules about length of meta tags. Personally, I’d suggest restricting the meta keywords to no more than a dozen key phrases, and the meta description to no more than 30 words. Also, don’t repeat the same meta tags across every page of your site. Make them unique and specifically relevant to the web page they are on.
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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