Why can’t I just leave SEO to my web developer/IT department?
While your developer or IT department might understand the basics of SEO, it’s not all technical. A large part of a successful SEO strategy is creating fresh, engaging content. An SEO professional ideally will have a grasp on both the technical aspects of web development and the more creative aspects of marketing. Needless to say, this skill set is rare!
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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