I already pay for AdWords, why would I invest in SEO?
If you could magically get traffic to your website for free, that would be great. There are always going to be costs involved in running a website. Whether that means regularly producing content, paying for advertising, or investing in SEO–time, energy, and money are needed to stay competitive. That said, an effective SEO strategy can increase your sales and reduce your ad spend over time.
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
What The Heck Is E-A-T And Why Your Online Business Needs It: How to create content that Google loves
When you have a brick-and-mortar shop, you build a reputation on your products and services. You would think the same goes for your online presence, but it’s a bit more complicated than that.Read More
Are Your Core Web Vitals Up to Speed?
Google has announced another change to their algorithm, called Core Web Vitals, coming in May 2021. Google’s algorithm changes every so often, sometimes announced and other times not. These changes can leave website owners scrambling, especially if they’re unannounced ahead of time.Read More
Bloggers Aren’t at Fault for Comments Made on Their Site
A good SEO knows the importance of monitoring the discussions going on in your comments and in your forums. It’s for several reasons – it is a great way to get insight into what your visitors want, but it is also important for reputation management and for spam management. It should be noted, however, that […]Read More