How do you know if your site is search engine friendly?
The quick answer to this is that if all your pages are indexed in Google, you have no penalties and you receive a substantial amount of organic traffic, you’re probably doing most things right. However, without a detailed audit of your site, it’s not possible to know whether there are any serious issues. Some sites receive large amounts of traffic but still have problems that are holding them back from their true potential.

Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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