The Real ROI of Good Design: A Law Firm Case Study with Greg Merrilees

Most law firm websites look identical—cookie-cutter templates with carousels and autoplay videos that kill conversions. Greg Merrilees is the founder of Studio1 Design, a conversion-focused web design agency that has been crafting high-performing websites for over a decade. His team specializes in creating designs that prioritize results over eye candy, helping businesses transform their online presence into powerful revenue generators. Greg and I partner on many projects, including this shared client that we’re about to case study. In this episode, Greg and I will break down the total website overhaul of Yosha Law, a well-respected personal injury law firm in Indianapolis. We examine how their website went from generic and unremarkable to sophisticated, conversion optimized, and search optimized. Through the strategies and tactics we are about to delineate, we achieved for the client a 12x increase in conversions and 60 new cases signed in the first three months. And for a law firm that works on contingency, that is a huge result! We discuss the critical elements for not only legal websites, but all websites – including utilizing the Storybrand framework to reposition the brand from self-focused to client-focused. We go over advanced conversion tactics like sticky navigation, persuasive contact forms, strategic social proof placement, and mobile menu optimization. You’ll get the exact design, copywriting, and strategic decisions that transformed this law firm’s digital presence into a client acquisition machine. And now, on with the show!