Local Services Website Teardown: A Case Study with Greg Merrilees
It’s wonderful to have Greg Merrilees back with us on the show. He’s been a guest multiple times. He is the founder and managing director of Studio1Design, an incredible design firm. It’s my go-to. It’s my secret weapon for not just all my websites and my wife’s websites, but my clients as well. And we’ve been working together for over a decade. It’s just been an incredible partnership. In this episode, we are going to go over how across many years, we’ve collaborated on many, many clients. But in this particular episode, we are going to zoom in on one particular client, Ware Landscaping, and how we were able to take this local services business from a pretty not great place, in terms of the quality of their SEO and their web design, their conversion to really stellar and outstanding in many ways. You’re going to learn some great stuff in this episode about how you can apply these same principles to your own website. And there’s stuff in here that I’m gonna guarantee you have not heard of before, strategies and tactics that will be outside the box and you’ll wanna implement on your own site as well.

Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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