Down To Earth, Not Down and Dirty with Ross Dunn
It’s always a treat to interview a client and case study some of the stuff we were able to accomplish together, and this episode is no exception. My guest is Ross Dunn, a pillar in the SEO world, a real OG. Ross is the CEO of StepForth Web Marketing, and Co-Founder of First.Dentist. He has been practicing SEO for over 24 years. His podcast, SEO 101 on WMR.FM formerly Webmaster Radio, has been around for 12 years, downloaded 3 million times, and favorited by HubSpot and by Google’s John Mueller. In this episode, Ross and I cover a range of topics — from SEO, website redesigns, conversion, sales close techniques, to even impostor syndrome! Get ready to learn a ton from one of the most down-to-earth SEO experts I know! And now, on with the show!
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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