10X SEO Growth: A Case Study with Keith McMaster
Your website should work harder than your sales team. Keith McMaster, my guest on today’s show, is the CEO and founder of Firefly Legal who brings a high-performance mindset from years of football coaching into business strategy. He specializes in building disciplined systems that help organizations operate with clarity and perform at championship levels. In this case study, we break down how my team at Netconcepts transformed fireflylegal.com from an outdated legacy site that generated one or two leads per month to an SEO and conversion machine that now brings in a client per day. We discuss why Keith volunteered for a website hotseat critique during one of my training sessions for Jay Abraham’s clients, the strategic recommendations I provided for SEO, content, and design, and how implementing those changes led to an 850% increase in top-three keyword rankings in under two years. Keith shares his experience working with my team alongside Studio1 Design to create a results page featuring AI-powered case studies instead of generic testimonials. We explore how location-specific service pages eliminated the need for physical offices in 18 cities, how a lead magnet featuring AI prompts successfully converts attorneys into clients, and the technical SEO work that now has prospects finding Firefly through ChatGPT instead of Google. So without any further ado, on with the show!
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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