Case Study: Cabela’s.com

Cabela's Logo Print version available here.

With a selection of more than 200,000 distinct skus, Cabela’s was searching for a way to get more of their Web pages competing for unbranded,long tail? search terms. They first partnered with a SEO firm that optimized a handful of static category and product pages, but soon found that that was not enough. Their vast product selection and constraints of their dynamically-driven Web site called for a solution that was scaleable across their entire website and went far deeper into implementing best SEO practices.

In collaboration with Cabela’s, Netconcepts launched a search optimization solution in September of 2006 to gain greater visibility in the natural search results of major search engines.

Goals

Free SEO efforts from IT dependencies
Maximize natural search brand visibility
Increase search traffic and revenue

Solution

GravityStream provides a simple to implement search engine optimization solution that delivers measurable results without requiring extensive IT resources.

Netconcepts initiated such a program for Cabela’s. They created a real time, crawler friendly version of Cabela’s ecommerce site, giving them the flexibility to optimize the existing pages of their website without having to rebuild their current site. With the addition of page optimization, Google’s PageRank is allowed to flow through the site and boost Google rankings on a wide range of relevant non-brand search queries.

Results

GravityStream empowers Cabela’s marketing team with control over the natural search channel.
GravityStream shattered indexation goals by 45%. This lead to 200% more traffic and 50% more sales.
Cabela’s brand is well positioned in over 200,000 long-tail search markets, with over 40,000 pages driving traffic.

?We have seen an impressive 50% increase in year over year organic search sales using a powerful new approach to SEO. Best of all, we didn’t have to change our core website. GravityStream gives me the flexibility we need to systematically manage our organic search business.?

– Derek Fortna,
Marketing Programs Manager, Cabela’s, Inc.

Chapter 6:
Keyword Research

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

Get Free Chapter

Embrace Journaling, Tackle Tardiness, and Explore Our Energetic Echo

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Scaling a SaaS Company with Jason Morehouse “A crucial factor to business success is to find and take the personal path that works best for you.” — Jason Morehouse […]

Harrison’s harmony, conquering a blank canvas, & gut health hacks

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Be a Sales Game Changer with Fred Diamond “True elite sales professionals develop a dedicated mindset, proactive client interaction, and continuous self-preparation. They understand their client’s needs and enable […]

Rebirth of sleeper trains, 4,000 weeks is a long/short time, and golden age for medicine

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: A Story Worth Retelling with Luke Storey “Aligned values are the cornerstone of successful partnerships, whether in business or life, as they shape our moral code, define our priorities, […]