Netconcepts

Specialists in SEO, web dev, online marketing

Book A Free Strategy Call
  • About
    • About Netconcepts
    • Problems We Solve
    • Who We’re Not a fit for
  • Services
  • Results
  • Learn
    • Learning Center
    • Courses
    • Blog
    • Podcasts
  • Press
  • Contact

Build Linkworthy Content and They Will Come

If your blog isn’t linkworthy, it’s not going to get very far in the blogosphere. Indeed, links are the currency of the Web, at least as far as search engines are concerned. No links = no rankings, and lousy links = lousy rankings.

One might even go so far as to valuate a business blog on its links (at least in part). For fun you might try out the free tool at the Business Opportunities Weblog and see how much your blog is worth. The computation is based on the link-to-dollar ratio of the AOL-Weblogs Inc deal. According to the tool, this blog is worth $200,000. Anyone want to buy it from Rick? 😉

So how do you make linkworthy posts? In The Art of Linkbaiting, Nick Wilson and commenters offer some great suggestions:

  • Offer a niche-specific blogroll, tool, How-To, or compilation of news stories.
  • Post a scoop.
  • Expose a story as flawed or a fraud
  • Be a contrarian about a story, product, or prominent blogger’s opinion.
  • Be humorous. Good topics include a bizzare pic of your subject, “10 things I hate about…”, and “You know you’re a when…”
  • Publish or commission some original research
  • Creative-Commons-license photos you made of an event you’re blogging about
  • Make available for free a theme, plugin or piece of software
  • Start a meme that others can replicate and that links back to you (e.g. buttons/stickers/tools for bloggers/webmasters to post on their sites, contests, quizzes, surveys, etc.)

Building links is both art and science. It requires a great toolkit as well as loads of creative ideas.

MarketingProfs is holding a webinar on Feb. 16 on the topic: “Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine Optimization”. The undisputed link guru Eric Ward and I (Stephan Spencer) are both presenting. Sign up here.

The Art of SEO

Chapter 6:
Keyword Research

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

Get Free Chapter

Related Posts

Blog Images

Embrace Journaling, Tackle Tardiness, and Explore Our Energetic Echo

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Scaling a SaaS Company with Jason Morehouse “A crucial factor to business success is to find and take the personal path that works best for you.” — Jason Morehouse […]

Read More
Blog Images

Harrison’s harmony, conquering a blank canvas, & gut health hacks

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: Be a Sales Game Changer with Fred Diamond “True elite sales professionals develop a dedicated mindset, proactive client interaction, and continuous self-preparation. They understand their client’s needs and enable […]

Read More
Blog Images

Rebirth of sleeper trains, 4,000 weeks is a long/short time, and golden age for medicine

Here’s what I found inspirational, challenging, or just downright hilarious this week. What caught your eye? And, remember to check out this week’s great podcast episodes: A Story Worth Retelling with Luke Storey “Aligned values are the cornerstone of successful partnerships, whether in business or life, as they shape our moral code, define our priorities, […]

Read More
As seen on
NBC ABC CBS Fox CW Haryard adweek foundr cnet
Capsule Bar Img
How to find words and phrases that connect your customers or clients to your business?

Download chapter 6 of The Art of SEO, Keyword Research

Download Now
netconcepts
  • submenu
    • About
    • Services
    • Problems We Solve
  • submenu
    • FAQ
    • Results
    • Who We’re Not a fit for
  • submenu
    • Learning Center
    • Courses
    • Blog
  • submenu
    • Podcasts
    • Press
    • Contact
netconcepts
© 2025 Netconcepts. All Rights Reserved. Terms of Use Earnings Disclaimer Privacy Policy Trademark Policy Website Accessibility
Book

The Art of SEO

Chapter 7: Content Marketing

Yes, this is the book that Seth Godin referred to as “Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”

Want to sharpen your SEO chops?...
start out with an appetizer before you dig into the main course!

Get Free Chapter
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube