The Art of SEO

Chapter 7:
Content Marketing

From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.

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When your website’s traffic suddenly takes a tumble and you don’t know why, it can be maddening. Why is this happening? It’s possible you’ve been hit with a Google penalty, or have come up against one of Google’s algorithm updates. If you’re wondering how Google penalties work and what you should do to avoid them, […]

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