More about meta tags and meta keywords
Q: What are the key issues to address with meta tags and meta keywords in regards to how Google uses them in its algorithm?
A: Meta keywords and meta description tags will not have a positive impact on rankings in Google. They could have a negative impact if the meta tags look spammy. The meta description is of some value though because it sometimes appears in whole or part in the “snippet” in your search listing. Meta keywords is more for Yahoo’s benefit than Google’s.
Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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