We’re working with an SEO company who promises we can rank on page 1 for term “X”. Can you make the same guarantee?
The best keywords aren’t always the most obvious. For example, if you were a doughnut shop, you might think that you want to rank for the term chocolate doughnut. However, good keyword research can reveal what your customers might really be searching for, for example, “where can I buy donut holes right now.” Sometimes, trying to rank for the most popular or obvious term can be a waste of time and money. We can help you scour the web for keyword opportunities that your competitors may be missing. We’ve helped many clients uncover an untapped keyword niche that’s ripe for mining.

Chapter 6:
Keyword Research
From the fundamentals of link building to the nuances of natural linking patterns, virality, and authority.
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