What about AdWords?

September 26th, 2006

by Stephan Spencer

Q: We are well ranked on Google’s natural text search engine, is it worth spending on AdWords too?

A: It’s probably worth experimenting with. A recent study showed that those who had high positions in both paid and organic search results (i.e. where paid and unpaid search listings both appear on the same search results page) got significantly more traffic than just the amount expected from summing the two “channels”.

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Disclaimer: The information we offer here is not intended to answer all your SEO issues. The art of search engine optimization is complex and wide-ranging. Done well, it will boost your rankings and get you noticed. For more information, contact us now.

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