Optimizing Your Content For Search Engines

November 1st, 2004

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Every page of your site has its own unique “song” so the goal is to make each page “sing” for its own unique keyword focus. Each page should have one, maybe two, but certainly no more than three keyword foci.

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Keyword Research

November 1st, 2004

If you target the wrong keywords all your efforts in search engine optimization will be in vain. The right keywords are not only the ones relevant to your business but are also popular with searchers.

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Optimizing Dynamic Sites

November 1st, 2004

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Search engines tend to have problems fully indexing dynamic websites (in other words, sites that are hooked up to a database of content). The kinds of sites that search engines have the biggest trouble with are ones that have overly complex URL structures, including…

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Optimizing Your HTML

November 1st, 2004

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SEO can be broken into two distinct areas – “on-page” factors and “off-page” factors. On-page factors include anything that you can affect on the page itself, such as the title tag, body copy, H1 heading tags, image ‘alt’ attributes etc. Off-page factors encompass things that influence rankings but are not on the page itself …

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Best and Worst Practices in Search Engine Marketing (Part 2)

October 26th, 2004

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Originally published in MarketingProfs

Partially indexed, poorly ranked, penalized and possibly banned: such is the unpleasant fate of a Web site that’s not duly optimized for the search engines.

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Best and Worst Practices in Search Engine Marketing (Part 1)

October 19th, 2004

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Originally published in MarketingProfs

Many consider search engine optimization (SEO) – the process of enhancing your Web site’s visibility in the search engines through ways other than paid search ads – a sort of black box. But once the essential features of a search-engine-optimal Web site are laid out in a concise list, SEO is not nearly as mystifying.

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Integrating Email Marketing and SEO Into Your Marketing Mix

Auckland Chamber of Commerce e-Nabling Business — Auckland, New Zealand

October 13th, 2004

Seminar by

A workshop featuring practical tips and solutions for integrating the latest email marketing and search engine optimization technologies into your marketing mix.

SEO advice brought more traffic to sites

“…pleased (and surprised) at how much I learned from Stephan Spencer of Netconcepts on how to optimize and generate more revenue and bring more traffic to my sites.”

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On the Right Page for Web Indexing

October 1st, 2004

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Originally published in Catalog Age

Google and Yahoo! have become much more aggressive in their crawling behavior, going deeper into dynamic, database-driven websites than ever before. A closer look, however, reveals that some bad news is mixed in with the good…

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How to Optimize Your Search Engine Sales: Interactive Web site Analysis

UW E-Business Institute's E-Business Best Practices and Emerging Technologies 7th Annual Conference — Madison, WI

September 29th, 2004

Seminar by