In this article, Netconcepts Founder and President, Stephan Spencer, contributes his critique of a snowboarding business called Daddiesboardshop.com, in order to flesh out opportunities for search engine optimization. Stephan gives technical examples as he writes about URL rewriting, page duplication, link building, pull-down menus and domain hosting to address major fixes that would help improve Daddiesboardshop.com’s overall search engine visibility.
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With the competition so rampant among the search engines and online directories, sometimes the opportunity to work with one another–in order to make things better for users–gets lost in the shuffle. Enter Chris Smith, lead GravityStream strategist for Netconcepts, who writes this article in order to shed light on a larger issue that is undoubtedly causing problems for small businesses in local listings.
Chris writes that, “It’s really time for the local search and info directory industry to do something simple that would reduce time and expenses for local businesses while improving information reliability and availability for consumers.”
Read more about this issue here, and learn how a few, simple standardized formats would benefit both local search listings and small businesses.
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AMA Search Engine Marketing — New York, NY
It’s critical to understand search engine visitors if you want to market to them. Which search engines do they prefer? What words are they using? Where do they look on the screen and where do they click? What stage in the buying process are they in? How does all this differ for B2B versus B2C?
This session will provide a critical overview of…
Speaker:
Stephan Spencer, Founder and President, Netconcepts
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AMA Search Engine Marketing — New York, NY
The bedrock of website optimization is its content, and presenting that content in an advantageous manner to search engines in order to better draw referral traffic. In addition, the manner in which content is linked internally within a site can influence its rankings and define whether that content will be indexed and findable through search engines such as Google, Yahoo!, and MSN. This session will cover some basic points about optimizing a site’s content, illustrated by a few real-world examples from a major commercial website.
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AMA Search Engine Marketing — New York, NY
Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.
You will learn:
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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American Marketing Association - Rochester chapter meeting — Rochester, NY
During this rich presentation, spanning SEO (Search Engine Optimization) fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…
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Patricia Fusco, lead strategist for Netconcepts, writes, “To succeed on the Web today, you must engage your visitors so they return repeatedly. Toward this end, some Web 2.0 platforms could be your site’s savior; others could be its online demise.”
In this cutting-edge article, Patricia discusses the ins and outs of Web 2.0 by challenging us to think about the effects of AJAX, widgets, podcasts, and video, along with programming elements like JavaScript and Flash, on the search engines. Her message is a strong one, and allows us to think about balancing Web 2.0 and what’s good for search.
Read the article here, to help you determine how to blend what’s best for your site with what’s best for search.
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Stephan Spencer, President and Founder of Netconcepts, gets to the heart of PPC with Alan Rimm-Kaufman, leader of the Rimm-Kaufman Group, writer and distinguished speaker in this informative podcast.
From click fraud to paradigm shifts in PPC, this interview informs and teaches us how to be more “paid search”-savvy on a corporate level. Learn how to channel Alan’s passion for search, and find out how his tips can benefit you in this 55 minute podcast.
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In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings.
Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise.
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ACCM 2007 — Boston, MA
Don’t miss this important session that will review what you should be doing to attract and convert more prospects through your organic and pay-per-click search campaigns. Topics to be discussed include…
Speakers:
Brian Klais, Vice President, Search Strategy, Netconcepts
Kevin Lee, Chairman and Co-Founder, Did-it.com
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