Instrumental in Ensuring Nearly Triple-digit Traffic Growth

DM News Logo“…interactive specialist Netconcepts was equally instrumental in ensuring nearly triple-digit traffic growth to the site thanks to effective site architecture and plumbing. The attentive client service and expertise at all levels within Netconcepts also was remarkable. Thank you for a wonderful Web site that helped us set a new standard online.”

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SEO Report Card: Change Home Page Links

June 12th, 2007

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Originally published in Practical eCommerce

This month’s selectee, Millcraftfurniture.com, is an outdoor furniture manufacturer operating a small (less than 100 pages) MIVA Merchant-powered ecommerce site. Its rankings are in the doldrums. The store does not appear in the first 100 listings in Google for critical terms “Adirondack chairs” and “Adirondack chair.” This site is buried deep in Google’s results for many other key terms, such as “outdoor furniture,” “patio furniture,” “garden furniture,” “porch swing” and “bench swing.” Millcraftfurniture.com does rank No. 2 for both “poly furniture” and “poly outdoor furniture,” but these two terms get little to no search activity, according to Yahoo! (specifically, the Overture Keyword Selector tool at Inventory.overture.com).

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RSS, Blogs & Podcasts: Successful Syndication Tips

Search Engine Strategies 2007 Canada — Toronto, Canada

June 12th, 2007

Panelist:

Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.

Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit

Case Study: figleaves.com

figleaves.com logo

  • 40% increase in natural search traffic
  • Page 1 Google Rankings for their 3 most important keywords
  • Indexation has risen over 15% across Google, Yahoo, and MSN
  • More than doubled number of back-links
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Case Study: House Of Travel

House Of Travel logo

  • A 6 fold increase in website sales generated as a result of online advertising over the same period
  • A near doubling of overall return on investment in online advertising, from 6.7:1 in mid-2005 to an average of 12.2:1 in early 2006
  • On 6 April 2006, the House of Travel website was named one of New Zealand’s top websites in the NetGuide People’s choice Web Awards, with www.houseoftravel.co.nz being awarded the 2006 title of “Best Travel Site”
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Interview with PoolDawg for PRWeb

June 8th, 2007

This interview is with PoolDawg and Jody Hartwig, Netconcepts’ Vice President of Client Services for PRWeb. PoolDawg is a Netconcepts’ client whose goals were to embrace organic search.

â??As a newer company in an established market, it was extremely important to get a jump start on our search engine listings,â?? says Mike Feiman, Director of Marketing for PoolDawg.com.

After successfully implementing Netconcepts’ recommendations, PoolDawg has experienced a 300% increase in search engine traffic.

Listen to the interview for an amazing success story!

The Duplicate Content Debate

June 6th, 2007

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Originally published in ClickZ

One of the hot topics in SEO is the debate over duplicate content. Many retail websites might carry the same products across multiple domains; news-related websites and articles might be found in multiple places all across the web. Lead strategist for Netconcepts, Patricia Fusco responds to the issue of duplicate content by saying, “This challenges search engine algorithms to be smarter and faster when presenting users with definitive, relevant search results — usually the original content source.”

Whether you are already aware that you have duplicate content across several domains or not, duplicate content could be a cause for concern from an organic search and a search engine spider perspective.

Read “The Duplicate Content Debate” here and find out whether or not you should address this issue for your own sites.

Give It Up!

SMX Advanced — Seattle, WA

June 5th, 2007

Panelist:

No more secrets time. In this session, our panel of noted SEOs all share some of their favorite and largely overlooked SEO tips. Then we turn to the audience for more sharing. Attendees vow not to blog what’s discussed (on your honor now!). Matt Cutts and his mighty notebook might be barred from the room. Alternatively, any search reps found lurking have to give up a secret of their own or head for the hallway.

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Greg Boser, Search Engine Marketing Consultant, WebGuerrilla
Bruce Clay, President, Bruce Clay, Inc.
Todd Friesen, Director of Search Engine Optimization, Range Online
Mike Grehan, Founder and CEO, Searchvisible Ltd.
Jennifer Slegg, Owner, JenSense.com
Stephan Spencer, President, Netconcepts, LLC
Mikkel deMib Svendsen, Creative Director, deMib.com
Shari Thurow, Webmaster & Marketing Dir., Grantastic Designs
Jill Whalen, CEO and Founder, High Rankings

Critique Part Three: Search Engine Optimization

June 4th, 2007

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Originally published in Practical eCommerce

In this article, Netconcepts Founder and President, Stephan Spencer, contributes his critique of a snowboarding business called Daddiesboardshop.com, in order to flesh out opportunities for search engine optimization. Stephan gives technical examples as he writes about URL rewriting, page duplication, link building, pull-down menus and domain hosting to address major fixes that would help improve Daddiesboardshop.com’s overall search engine visibility.

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A Call to Standardize Local Search Listings

June 4th, 2007

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Originally published in Search Engine Land

With the competition so rampant among the search engines and online directories, sometimes the opportunity to work with one another–in order to make things better for users–gets lost in the shuffle. Enter Chris Smith, lead GravityStream strategist for Netconcepts, who writes this article in order to shed light on a larger issue that is undoubtedly causing problems for small businesses in local listings.

Chris writes that, “It’s really time for the local search and info directory industry to do something simple that would reduce time and expenses for local businesses while improving information reliability and availability for consumers.”

Read more about this issue here, and learn how a few, simple standardized formats would benefit both local search listings and small businesses.



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