SEO and Articles

How does MSN Search stack up to Google and Yahoo!

February 8th, 2005

by Stephan Spencer

Originally published in MarketingProfs

With Microsoft throwing its hat into the ring alongside Google and Yahoo!, consumers as well as search marketers have more choices. This side-by-side comparison of the top three search engines looks at essential stats, tolerance levels for “worst practices” and more…

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What Web Marketers must know about MSN Search

February 1st, 2005

by Stephan Spencer

Originally published in MarketingProfs

A lot is at stake here for Web marketers. Whether you are knowledgeable about search engine marketing or just an observer at this point, you need to follow this development. Your search rankings - free and paid - in all the major search engines are important marketing assets.

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Gunning for Google

February 1st, 2005

by Stephan Spencer

Originally published in Catalog Age

Microsoft’s new MSN Search is poised to take some of Google’s market share. That’s good news for marketers, if you know how to optimize for MSN Search. Happily, it doesn’t appear to be difficult. The tried-and-true optimization tactics appear to work quite well.

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Best and Worst Practices in Search Engine Marketing (Part 2)

October 26th, 2004

by Stephan Spencer

Originally published in MarketingProfs

Partially indexed, poorly ranked, penalized and possibly banned: such is the unpleasant fate of a Web site that’s not duly optimized for the search engines.

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Best and Worst Practices in Search Engine Marketing (Part 1)

October 19th, 2004

by Stephan Spencer

Originally published in MarketingProfs

Many consider search engine optimization (SEO) - the process of enhancing your Web site’s visibility in the search engines through ways other than paid search ads - a sort of black box. But once the essential features of a search-engine-optimal Web site are laid out in a concise list, SEO is not nearly as mystifying.

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On the Right Page for Web Indexing

October 1st, 2004

by Stephan Spencer

Originally published in Catalog Age

Google and Yahoo! have become much more aggressive in their crawling behavior, going deeper into dynamic, database-driven websites than ever before. A closer look, however, reveals that some bad news is mixed in with the good…

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Getting Google to Love Your Website: 50 MORE Questions and Answers (Part 2)

June 1st, 2004

by Stephan Spencer

Originally published in MarketingProfs

What are some of the tools to measure the success of SEO? How do you get Googlebot to crawl your site more often? And answers to more questions follow!

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Getting Google to Love your Website - 50 Questions and Answers (Part 1)

May 25th, 2004

by Stephan Spencer

Originally published in MarketingProfs

How do you know if your site is search-engine friendly? What is the best way to find out the number of people searching for a specific keyword? And 48 other questions answered here…

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Casing the Competition

April 1st, 2004

by Stephan Spencer

Originally published in Catalog Age

A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your arch-rivals’ tactics and join them at the top of the search results heap.

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Google Optimization: E-Commerce @ $1 Cost (Part 2)

February 20th, 2004

by Brian Klais

Originally published in MarketingProfs

Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design - rather than as an afterthought.

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