What are some of the tools to measure the success of SEO? How do you get Googlebot to crawl your site more often? And answers to more questions follow!
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SEO Articles
Getting Google to Love your Website - 50 Questions and Answers (Part 1)
How do you know if your site is search-engine friendly? What is the best way to find out the number of people searching for a specific keyword? And 48 other questions answered here…
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Casing the Competition
A competitor is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization (SEO). Before you throw your hands up in frustration, I have good news for you: You can learn how to reverse-engineer your arch-rivals’ tactics and join them at the top of the search results heap.
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Google Optimization: E-Commerce @ $1 Cost (Part 2)
Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design - rather than as an afterthought.
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Google Optimization: E-Commerce @ $1 Cost (Part 1)
If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.
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Entrepreneur Magazine interview
When it comes to search engines and search marketing, what are the major engines for consumers these days? Of course there are quite a few search engines in existence but at this time the big players are Google, AOL, Yahoo, and MSN. These control 94% of all search.
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Webcast Questions and Answers
Q: If you want to use the Google Directory to find out your PageRank score, how do you know what category Google has put you in to start this process?
A: Simply start at the Google Directory home page at http:/directory.google.com and conduct a search for your company name or brand name. If you are listed in the Directory, you’ll see the Category you’re listed in as part of your search listing. Click on that category name to go directly to that category page of the Directory.
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The Ruby Slippers of Search
If consumers find ecommerce appealing because it helps them find and buy products easier and in less time, then your web site is no longer the shortest distance between points A and B; Google is. During the past few years the Google search engine has emerged to dominate the land of Oz that is the search engine market space. Google’s deals to distribute search results to the likes of AOL and Yahoo! have established a breathtaking critical mass worth more than 80% of all Internet search.
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King Hit
Why does Montana Wines appear on the first page of Google’s search results for “New Zealand wines,” while Matua can’t be found until page two? And why does Trelawn Place come up number one in a Google search for “Queenstown bed and breakfast”, whereas competitor White Shadows Country Inn is number 11?
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The Invisible Edge
521,000 people were searching across the entire Internet last week for the 21,200 products you sell, and that since 99.3% of them did not know that you sold those items, they did not visit your site. And this cost you, $5 million in missed sales opportunities. Oops!
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