Screencasts

My first screencast: installing and using the Google Toolbar

December 22nd, 2005

by

I’ve produced my first screencast, using TechSmith’s excellent software program Camtasia Studio. In it I show how to install and configure the Google Toolbar in the Firefox web browser to display PageRank scores on any web page that you visit. I also show how to change the display of the Toolbar and some other settings. If you don’t have the Google Toolbar installed on your PC or Mac, this little 6 minute video will show you the process along with some of the benefits.

I’d love feedback on how to improve my screencasting. I intend to do quite a few more of these, so feedback early on will help ensure that these screencasts are the best they can be.

Note that I will be providing beginner, intermediate, and advanced level SEO tips and tricks. This particular one is beginner level.

Download the screencast as either a 5 megabyte WMV file or a 6 megabyte MPEG-4 file (iPod video compatible)

Natural (Organic) Search Engine Optimization: Hard Facts, Real Lessons, Insider Secrets

Catalog Age Webinar — Online

March 9th, 2005

Webcast by

The search algorithms of Google, Yahoo, and MSN power about 95% of all Web search queries, making high-ranking search listings in these three engines a marketer’s dream. With over 70% of search result clickthroughs going to the natural (unpaid) search results pages and the “implied endorsement” that goes with a top natural listing, it’s essential that marketers gain mastery in natural search optimization. Besides, where else can you reach such high penetration to highly qualified prospects at zero cost per click?

While natural search listings deliver untold millions in sales to some of the Web’s savviest online retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so that the engines will love it?

Join Stephan Spencer, President of Netconcepts, Shaun Ryan, CEO of SLI Systems, and Joan Broughton, VP – Multi-Channel Programs at REI during this rich presentation to learn the essential strategies of putting the search engines to work for your Web site. You’ll learn the secrets of how to:

  • Estimate missed opportunity costs
  • Sell your SEO initiative to upper management then resource it effectively
  • Ensure the search engine spiders crawls 100% of your site, including dynamic pages
  • Design your pages to dominate rankings
  • Build your importance score and pass it on effectively using your internal hierarchical linking structure
  • Check your site’s natural search “pulse”
  • Avoid getting banned/penalized by the engines
  • Leverage your internal site search for search engine fodder
  • …and much more!

Join us for an information-packed hour of concrete advice, definitive answers, best and worst practices, real-life examples, and interactive critiques.

Watch the archived webinar

Download: MPEG 4 (68 MB)

Speakers

Stephan Spencer, Founder & President, Netconcepts

Stephan has been helping companies exploit commerce opportunities online since 1995. Clients include REI, Verizon, Gorton’s, Kohl’s, Cabela’s, to name a few. Stephan started Netconcepts in 1995 and grew it from a one-person Internet consultancy to what it now a multi-national interactive agency, specialising in web design and ecommerce with search engine optimization built in.

Dr Shaun Ryan, CEO, SLI Systems

Shaun Ryan combines commercial experience and academic expertise to lead a company that consistently improves the search experience of millions of online shoppers, customers of stores like Etronics, Any Mountain and Harry and David. His commercial background includes positions with NBCi and consulting to organizations like international health technology company Invacare. With a PhD in Artificial Intelligence from the University of Canterbury, Shaun was one of the founders of SLI Systems’ unique learning search technology.

Joan Broughton, Vice President of Multichannel Programs/Online, Recreational Equipment, Inc. (REI)

Service to REI since 2000. Former executive at Office Depot and America Online. Currently oversees strategy and operations of REI’s Multichannel Programs and Online businesses, including REI.com, REI-OUTLET.com, and REI Adventures. Serves on the boards of the American Hiking Society and Shop.org, an online retailer association. Enjoys hiking and running.


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