FAQs

SEO measurement tools

September 26th, 2006

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Q: What are some of the tools to measure the success of SEO?

A: http://www.digitalpoint.com/tools/keywords/
http://www.netconcepts.com/urlcheck/
http://www.netconcepts.com/linkcheck/
http://www.gravitytrack.com
http://rankwhere.com/google-page-rank.php
http://www.researchbuzz.org/archives/001405.shtml

Above the fold

September 26th, 2006

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Q: You suggest having a good call-to-action above the fold on every web page. What does “above the fold” mean?

A: It means viewable on the screen without scrolling.

Repetition in meta keywords

September 26th, 2006

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Q: Is it true that you should not include the same word in your meta keywords more than twice? ex: Hawaii Travel, Hawaii Tours, Hawaii Hotels, Hawaii Lodging

A: I would try to avoid much repetition in the meta keywords. But there is no hard and fast rule about this. I would instead choose to formulate my meta keywords tag as follows: Hawaii, Travel, Tours, Hotels, Lodging. If the word is repeated on its own rather than part of a phrase, then that definitely looks spammy. For example: Hawaii, Hawaii, Hawaii.

How many keywords in meta keywords tag?

September 26th, 2006

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Q: How many keywords is the right number to include in the meta keywords tag?

A: I’d suggest no more than a dozen or so. Much more than that and your page starts to look spammy.

Search engine unfriendly URLs

September 26th, 2006

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Q: You show Sears.com as an example with great text linksâ?¦ but what about the url string with ? and =

A: Sears indeed has search engine unfriendly URLs – a major failing for that site. One consequence is that Google is indexing duplicate pages from Sears.com, which dilutes PageRank scores.

Can’t find my site in Google – is it the ads?

September 26th, 2006

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Q: A site I use is Tripod based. Tripod carries Google Advertising. I can’t find my site in Google but they have clearly gone over the site because the ads they serve up are dead on. Why?

A: Googlebot and the Google AdSense advertising program operate independently. I’d need to see your site to ascertain why you are not getting indexed, but if I had to guess I’d say that your site’s PageRank is too low.

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Style sheets and rankings

September 26th, 2006

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Q: Can the use of style sheets, because they replace bolding, H1, H2 etc,, with style sheet references, reduce ranking?

A: Theoretically, if you’re trying to game the search engines. If you’re not doing anything spammy, then you have nothing to worry about.

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#1 in Yahoo, nowhere in Google – why?

September 26th, 2006

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Q: I’ve optimized my Website for Google, got picked up and ranked #1 for my keywords in Yahoo, but completely ignored (left-out) of Google, Why?

A: I’d need to see your site to ascertain this. Perhaps you linked to a bad neighborhood but Yahoo doesn’t care? Perhaps your dynamic URLs are overly complex but Yahoo didn’t mind as much? Could be any number of things.

The problem with drop down menus

September 26th, 2006

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Q: Why do drop down menus pose a problem for Google, if you have the code within the html as opposed to calling out to the code.

A: Because Googlebot doesn’t execute the Javascript/Java/etc. programming code in your page that is required to operate the drop down menus.

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Keywords in hyperlink text

September 26th, 2006

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Q: When using text nav, where do I place the keyword(s) within the hyperlink text? Before/after a “?”â?¦?

A: Ummâ?¦ There is no ?” in hyperlink text. For example: Ford cars and trucks doesn’t have a ? character anywhere. Your keywords can go anywhere in the hyperlink text.

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