SEO Link Building Copywriting

Case Study: REI

June 15th, 2007

REI logo

  • 200% gain from overall natural search sales
  • More than a 250% gain in “non-branded” keyword natural search sales
  • Achieved full indexing in Google
  • Measurable natural search traffic and natural search sales increase
  • Website visibility increased by 1000%.
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Case Study: figleaves.com

June 11th, 2007

figleaves.com logo

  • 40% increase in natural search traffic
  • Page 1 Google Rankings for their 3 most important keywords
  • Indexation has risen over 15% across Google, Yahoo, and MSN
  • More than doubled number of back-links
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Maximizing Your “Natural Search” Channel: SEO That Really Works

MarketingProfs virtual seminar series — online (webcast)

November 18th, 2004

Webcast by Stephan Spencer

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.

Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:

  • Which search engines to target
  • Keyword research tools and tactics
  • Writing copy that “sings” to the search engines
  • Benchmarking against your competitors
  • Link building strategies that work
  • Optimal search engine architecture
  • Best practices to emulate
  • Scams exposed
  • Case studies - including the “inside scoop” on what worked and what didn’t
  • Making your e-commerce or database-driven site “search engine friendly”
  • Measuring the return on your search engine marketing investment
  • Developing a search engine marketing plan
  • Criteria for selecting a search engine marketing agency
  • Online tools and resources

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Conservationists enjoy increased traffic, search engine rankings and new volunteers

“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”

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