Articles

The term “vintage” is really trendy right now, but does it apply to SEO as well? In this article for ClickZ, Netconcepts’ lead search strategist Pat Fusco went on to define the difference between “antique” (100 years old) and “classic” (25 years old) which means IBM’s entry in 1981 with the IBM 5150 is now a bona fide classic. The world’s first website was designed in 1991 — not a classic yet. How about the world’s first SEO marketer? Perhaps the word classic should be used to define classic SEO as being the basics of good practice that delivers positive results that improve the bottom line of the companies who use them.

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

In part 2 of this article for ClickZ, Netconcepts’ lead search strategist Pat Fusco goes on to say that while PPC advertising and SEO strategies may have the common foundation of keyword research, that’s where the similarities end.

Should you hire an in-house SEM, external agency, or both? Pat says it primarily depends on your online marketing goals, marketing budget and risk management mindset.

What about buying your way into top rankings? There are seven fundamentals of any PPC campaign as Pat highlights…

Filed under: Articles Paid Search SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Cascading Style Sheets (CSS) is a technology popular with web developers who care about web standards and accessibility. But it should also be a technology embraced by anyone who cares about SEO. You can do amazing things with CSS.

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for “kayak fishing,” “fishing kayak” and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Online entities, large and small, are asking questions. Will they save money by hiring an in-house search engine marketer (SEM), or should they outsource to a team of professionals? Netconcepts’ lead search strategist Pat Fusco writing for ClickZ says a company’s marketing goals and budget will largely determine the answer. However, she says SEO is an ongoing process and, many larger organisations cannot see the forest for the trees.

“Working with an agency helps in-house marketers stay on top of shifts and changes on the Web and in other industries that could affect the company’s ongoing online marketing strategy. As a result, the insight an agency offers can be invaluable to the business.”

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Search engines, Google in particular, seem to love blogs. This is in part due to the fact that search engines rely heavily on links for their ranking algorithms, and the blogosphere is rich with interlinkages. Bloggers constantly link to each other - through “hat tips,” “blogrolls,” “trackbacks,” and so forth. Furthermore, blogs tend to be heavy on content and light on search-engine-unfriendly features like overly complex URLs, frames, JavaScript-based links and Flash. I’ve seen new blogs quickly penetrate Google’s top results where a brandnew, traditional website might have languished in the “Google sandbox” for a number of months…

Filed under: Articles Business Blogging SEO | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

Zearth.com’s staff operates a blog at zearth.blogspot.com, although they are relatively new to the concept. They signed up for a free Blogger.com blog, which wasn’t ideal as you’ll soon discover. The traffic into the blog is only a trickle, but they have received a couple thousand dollars in sales because of it, so it’s a start.

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Search engine optimization will undergo a huge transformation over the next several years. No longer will you be able to track your position for particular keywords and know for certainty that those rankings are what your consumers are seeing. Why? Because personalization, intention and geographical location will all be taken into account to deliver a unique set of search results to each individual searcher.

SEO is going to be a very different ball game, so a more sustainable approach is to focus on mining “the Long Tail” — those products or keywords that are in low demand but, given a large enough catalog/portfolio, can collectively add up to the majority of your business.

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Search engines utilize both automated and manual means for detecting spam. Sophisticated algorithms look for abnormalities in inbound/outbound linking, sentence structure, HTML coding, and so on.

Filed under: Articles SEO | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Even though I’ve received dozens of requests for site gradings, this month I’ve decided to pick a site that didn’t ask for it. Why? Because this month I’m going to air some poor, unsuspecting black-hat SEO’s dirty laundry in order that you might learn from their mistakes and indiscretions, rather than subject a loyal Practical eCommerce reader to potential intense and unwanted scrutiny by search engine reps reading this article. There are so many sites out there committing search engine sins, it was really hard to settle on one.

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: