Chasing the Long Tail of Natural Search

August 7th, 2006

CHASING THE LONG TAIL OF NATURAL SEARCH

How to size and capture the unbranded keyword                

How does the average retailer’s long tail look? How do I grow my unbranded keyword traffic? How many people search for those unbranded terms? How Does natural search influence search term patterns? What is The size of the long tail? How much keyword traffic can one page yield? How does the ‘Long Tail’ of search terms compare to branded search traffic? How can I optimize thousands of pages a day? Do traditional SEO stategies still Apply? What does the average company’s Long Tail look like? What is it worth To me? Why is My search traffic mostly for my own Company terms?

For every brand search, there are 40 non-brand searches…

Is your “long tail” hiding from you?

According to new research by Netconcepts, your retail website may be missing the single largest opportunity that natural search has to offer — the long tail of unbranded keyword searches.

  Discover how large your long tail sales opportunity really is - and     
how much you may be missing                                                           

  Learn how multichannel merchants are leveraging their brands        
into unbranded “long tail” keyword markets                                       

  Uncover the secrets of Page Yield Theory — and its power to             
exponentially grow your E-commerce sales                                        

Download this new thought-provoking research paper now, and begin to capture the long tail of unbranded search.

 

Download the White Paper Here!

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Netconcepts Solutions

• Search Marketing: Search engine optimization
• GravityMarket: Ecommerce shopping Catalog and Cart/checkout
• GravityMail: The email marketing solution that delivers
• GravityStream: Making dynamic product catalogs search-friendly

Talk to us about improving returns on your E-Business investment.

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13 Comments

1. [...] Yesterday my company Netconcepts released a research report / white paper titled “Chasing The Long Tail of Natural Search.” The analysis was based on data garnered from 1.2 million unbranded natural search visits to 5,000,000 pages in January 2006 measured across 25 branded online merchants. [...]

   by Must-read research report on the Long Tail of natural search @ Scatterings — August 9, 2006 @ 11:31 am

2. [...] Oggi è stato pubblicato Chasing the Long Tail of Natural Search un lavoro molto interessante di analisi sulla visibilità e posizionamento di siti nei motori di ricerca. [...]

   by Come valutare il potenziale di visibilità del tuo sito nei motori di ricerca — August 10, 2006 @ 2:37 am

3. [...] I’ve already downloaded the 17 page report and I must say that the research is quite impressive and provides excellent conclusions. The pdf file is available here. [...]

   by Netconcepts report on the Long Tail of Natural Search @ SEO Principle | Search Engine Optimization Blog — August 10, 2006 @ 5:45 am

4. [...] Netconcepts report: Chasing the Long Tail of Natural Search These icons link to social bookmarking sites where readers can share and discover new web pages. [...]

   by SEO for Everyone » SEOcritique.com’s SEO-SEM Blogroll 08-08-06 — August 10, 2006 @ 6:57 pm

5. [...] According to a recent study by Netconcepts, and documented in the whitepaper titled “Chasing the Long Tail of Natural Search,� the average multichannel retail website has only a small percentage (usually under 5%) of its E-Commerce pages yielding traffic. For merchants utilizing Netconcepts’ GravityStream proxy technology, including HSN, over 20% of all unique pages are yielding unbranded natural search traffic. To get a copy of our “Chasing the Long Tail of Natural Search� white paper, click here or call a Netconcepts at 608-285-6600. [...]

   by Case Study: HSN.com — October 11, 2006 @ 10:51 am

6. [...] Netconcepts recently authored and released the white paper, “Chasing the Long Tail of Natural Search,� which sheds new light on upcoming search industry trends. In the white paper, Netconcepts explains the “long tail� of natural search and its growing importance to E-Business. [...]

   by News Release: Long Tail Release — November 1, 2006 @ 6:31 am

7. [...] MADISON, WI (August 21, 2006) – Netconcepts’ recent research paper, “Chasing The Long Tail of Natural Search� has generated tremendous interest within the world of search engine optimization and E-Commerce. As a result, Netconcepts is presenting a free Webinar open to the public. This Webinar will focus on its research and how newly found search engine research results can be used to strengthen E-Business sales. The Webinar will be held Thursday, September 7, 11:00 a.m. CST. It offers a first hand look at actual data taken from over one million search terms used with leading retail companies. Register online at: http://www.netconcepts.com/chasing-the-long-tail-webinar. [...]

   by News Release: Long Tail Webinar — November 1, 2006 @ 7:58 am

8. [...] Chasing the Long Tail of Natural SearchAccording to new research by Netconcepts, your retail website may be missing the single largest opportunity that natural search has to offer — the long tail … [...]

   by ProStores Inc., ProStores — Internet Marketing-Natural/Organic Search | SEO Manager’s Weekly — May 10, 2007 @ 11:18 am

9. [...] Chasing the Long Tail of Natural Searchinto unbranded “long tailâ€? keyword markets . Uncover the secrets of Page Yield Theory — and its power to exponentially grow your E-commerce sales Date: May 30th, 2007 · Comments RSS · Tags: Keyword Research [...]

   by Chasing the Long Tail of Natural Search | SEO Manager’s Weekly — May 30, 2007 @ 3:16 pm

10. Great information on the long tail…I believe that adapting to the longtail way of search is the best investment that a company can make.

    by Jonathan — June 9, 2007 @ 8:37 pm

11. [...] DIGG_URL==’string’?DIGG_URL:window.location.href); document.write(”"); } )() 9:08 - Chasing the Long Tail of Natural Search - Netconcepts [...]

    by Secrets of SEO Webinar - Live Blog - Get Elastic Ecommerce Blog — July 12, 2007 @ 10:09 am

12. [...] may also find the NetConcept’s Aug 2006 whitepaper titled, Chasing The Long Tail Of natural Search, [...]

    by The Many Facets of Search Engine Marketing » Blog Archive » Are Long Tail Keywords Relevant? — February 17, 2008 @ 11:19 am

13. We just released an application that is targeted at precisely this opportunity. Concentrate (www.concentrateme.com) finds patterns in search queries and visualizes phrases to make the long tail more actionable. And there is a free version.

    by Zach Gemignani — January 13, 2009 @ 8:00 am

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