Welcome to Netconcepts’ Learning Center. These articles, tutorials and presentations are designed to help you learn more about topics close to our heart.
Search Engine Optimization
Screencasts & Archived Webinars
- Optimizing your blogs and RSS feeds (60 minutes)
- Google and Linking (90 minutes)
- Link Building Essentials (90 minutes)
- SEO: Hard Facts, Real Lessons, Insider Secrets (60 minutes)
Audio Recordings
- Stephan Spencer interviews Director of Online Marketing at Direct Marketing Services Inc., Marylynne Tosyali
- Stephan Spencer interviews Alan Rimm-Kaufman about paid search, natural search, books, economics and incentives
- Stephan Spencer interviews Google engineer Amanda Camp
- Stephan Spencer interviews Google Webmaster Central product manager Vanessa Fox
- Stephan Spencer interviews link building expert Eric Ward
- Stephan Spencer interviews social media optimization guru Neil Patel
- Stephan Spencer interviews Wikipedia editor Jonathan Hochman about Wikipedia and SEO
- Brian Klais interviewed by DIRECT Magazine about The Long Tail of Natural Search and related KPIs
- Brian Klais interviewed by Elastic Path for Organic Search Insider
- Brian Klais interviewed by Entrepreneur Magazine’s E-Biz Show
Articles
- How To Test Your SEO With Rigor (Catalog Success)
- New KPIs for Natural Search (Multichannel Merchant)
- Good Cloaking, Evil Cloaking, and Detection (Search Engine Land)
- SEO Report Card: Escaping the Google Sandbox (Practical Ecommerce)
- To Buy or Not To Buy Links (Practical Ecommerce)
- SEO Tools for Link Building (Practical Ecommerce)
- Weaving a Web of Links (Practical Ecommerce)
- Harness the Power of CSS (Practical Ecommerce)
- Blogging Your Way to the Top of the Rankings (Practical Ecommerce)
- RSS Feeds Increase Visibility (Practical Ecommerce)
- Beware of Black Hat SEO (MarketingProfs)
- Help Your Blog Soar in the Search Engines (MarketingProfs)
- Can Wikipedia Help Your Business? (Practical Ecommerce)
- Avoid Complex URLs (Practical Ecommerce)
- REI Doubles Sales from Natural Search (DM News)
- The Search is On: An essential primer (Catalog Age)
- Casing the Competition (Catalog Age)
- More SEO articles by Netconcepts
External Resources
- SEO Glossary - SEO terms explained in an interactive wiki
- Natural Search Blog - A blog on natural search optimization with news and comment
- Stephan Spencer’s Scatterings - A blog on all aspects of online marketing
Ecommerce
Articles
- Speak Your Customer’s Language - Avoid the evils of marketingspeak
- Analyze This - Using metrics to increase sales
- Have Online Advertisers Gone Too Far? - Dodgy tactics that don’t work
- Blogging for Fun and Profit - Using blogs as part of your marketing mix
- Your Website Shouldn’t Need a Manual - Idiot proofing your website
- More ecommerce articles by Netconcepts
Resources
- Converting Visitors to Buyers (PowerPoint)
- Conversion worksheet (Document)
Email Marketing
Articles
- NZ Anti-Spam Act - Steps To Ensure Compliance
- Beware the Spam catchers - How to avoid email deliverabilty issues
- Watch Your Language! - Top email deliverabilty tips
- More email marketing articles by Netoconcepts
Resources
- Beating the Email Deliverabilty Crisis (PowerPoint)
- Email Marketing Checklist (Document)
- Email Marketing Campaign Checklist (Document)
Webinars
- Email Marketing: Rising Above the Inbox Noise (AMA)
Presented by Stephan Spencer - Don’t Let Spam Laws Kill Your E-mail Marketing: 7 Steps to Take Now to Gain Competitive Advantage (AMA) Presented by Brian Klais
Newsletters
Netconcepts publishes two newsletters. Communique on SEO and emarketing topics and grayMatter, on email marketing. Sign up to our newsletters and get the latest insight from our team of experts.
News Releases
- PartStore.com Foresees Market Share Growth From Partnership with Netconcepts
- October 23, 2006 - Netconcepts finds Write Niche for Web Authority, P.J. Fusco
- September 20, 2006 - Netconcepts Broadens Ebusiness for Leading Outdoor Outfitter
- August 24, 2006 - Webinar Offers Insider Look Into Search Engine Research:
- August 21, 2006 - Capturing The Long Tail
- August 8, 2006 - A New Direction for Global Web Technology Locals… Literally
- April 4, 2006 - Global Internet Expert Stephan Spencer Presents New Advertising Strategies and Blogging Trends at US Conferences
- March 1, 2006 - The Hottest 2005 Holiday Trends for General E-commerce Search Traffic
- February 13, 2006
Other Articles
Spread the word: 
