Stephan M. Spencer

Stephan M. Spencer, M.Sc.

Founder & President of Netconcepts

Netconcepts, LLC
2820 Walton Commons West, Suite 123
Madison, Wisconsin 53718
phone: (608) 285-6600
fax: (608) 285-6601


Biographical Statement

Stephan M. Spencer, M.Sc., is Founder and President of natural search marketing firm Netconcepts. Founded by Stephan in 1995, Netconcepts has over time become one of the leading voices for search engine ready ecommerce. Clients include Home Shopping Network, AOL, Verizon, Discovery Channel, and REI, to name a few.

Stephan is an author of the O’Reilly book The Art of SEO, along with co-authors Rand Fishkin and Jessie Stricchiola. He’s also a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA,, SMX, JupiterMedia/IncisiveMedia (Search Engine Strategies), Internet World, IQPC and IIR. In 1998, Stephan was featured on the cover of In Business magazine.

Stephan is a Senior Contributor to and to Practical Ecommerce and a columnist for Search Engine Land. He’s contributed to DM News, Multichannel Merchant, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine among others. He is co-author of the analyst report “The State of Search Engine Marketing 1.0 — New Strategies for Successful Cataloging” published by Catalog Age.

Speaker Profile

Curriculum Vitae