Netconcepts

Specialists in SEO, web dev, online marketing

Book A Free Strategy Call
  • About
    • About Netconcepts
    • Problems We Solve
    • Who We’re Not a fit for
  • Services
  • Results
  • Learn
    • Learning Center
    • Courses
    • Blog
    • Podcasts
  • Press
  • Contact

Testimonials

Brand Logo

Stephan’s a SEO Expert

Hi, I’m Kendall Bennett. I’m the CEO of AMain Performance Sports and Hobbies. Stephan’s a SEO Expert. We contracted him, we were struggling to get our SEO to work correctly. Stephan came along and he’s very expensive but he’s probably the best SEO guy that we’ve ever worked with.

We have a large e-commerce website, 60,000 plus products. Getting SEO to work with such a huge collection of product pages is actually quite difficult. The first thing he did that was different to most other guys is that he did a very big, deep dive into our website and found out a lot of things that we had missed that were wrong, things that we had to clean up, site map issues and stuff like that, things that just didn’t show up because they didn’t really show up in the front end. He’s really good at actually figuring that stuff out.


He gave us a lot of recommendations about the things that we should do. Everything he told us to do, something he suggested and recommended, actually did work for us. It worked quite well.

He also told us things that we shouldn’t do. Whether I agreed with him or not at the time, he was right. The things that he said, “You shouldn’t do that,” yeah, we shouldn’t have done that. We fixed it. Today, our SEO has been the strongest it’s been in a long time. We credit a lot of that to Stephan’s expertise.
If you’re thinking about using him for SEO, I’d highly recommend him.

Client's Picture
Kendall Bennett

CEO of AMain Performance Sports and Hobbies

one of the best decisions I’ve made in my life

Before I started the sessions with Stephan, I was kind of in doubt because his sessions were so expensive. I was like, “Oh my gosh, is that worth it? Can I afford it?” But no, I decided to go for it and has been one of the best decisions I’ve made in my life.

Before, I was living in this bubble where I was kind of comfortable but I wasn’t growing at all. As you probably know, if you’re not growing, you’ll die. That’s not the place I wanted to be in. With Stephan’s help, I was able to shift to a new dimension for a place where there was so much more knowledge, so much happiness, and just incredible transformation. In my marriage, with my relationship with my wife, I’m going home earlier. I have the chance now to sit down and have dinner with my wife. We relax, we laugh, have a fantastic time. At work, just from the beginning, Stephan looked at some of my emails and he said, “AJ, change the way you ask your customers from this way to another way.” You know what? There was an uptick right there. Also, I’m getting this brand new website. Very smart, beautiful, modern and I’m sure it’s going to help change my business substantially. Plus, in terms of my health, there are so many new things that he helped me change. One for example is that I used to brag that I could live off of four to five hours of sleep at night. To find out, I was slowly killing myself. Nowadays, I’m able to go to bed earlier. I go to bed usually at 10:00PM and I get an average now of seven and a half to eight hours of sleep, which has really changed my life. One thing about Stephan that I didn’t know but in the last few months became clear to me is that he’s a very humble guy. He really lives what he preaches because he’s a real transformation on what he teaches, which is very unusual. Also, Stephan, when he talks to me during our sessions, I can feel that he puts himself on my shoes before he tells me, “Say anything to me.” Which really, it’s incredible. It’s almost very special. It’s almost a spiritual level. It’s really helping me so much because before, in other sessions, other coaches, I didn’t feel like that. It was different. Another thing about Stephan is that he has so much knowledge about almost anything. It’s like huge amounts of information that there’s no price for that. I feel like I have advanced 10 to 20 years ahead. There’s so much knowledge, so much incredible information that I’m just loving it. I just want to grow more and more and I know the sky’s the limit. I really recommend Stephan Spencer to anyone that’s thinking about hiring a coach. If you have any questions about anything at all, just send me an email directly to me at aj at talenteffect(dot)com. Have a fantastic day. Bye.

Client's Picture
AJ Delorena

Talented Technologies

Brand Logo

SEO techniques that have actually improved my business skills tremendously

Hi, this is Jim and I wanted to say a few words about Stephan Spencer’s coaching program. I actually have used Stephan’s program for three months and it’s been super beneficial to me. It actually helped me to retain one of my biggest clients.

Some of the work we did in analyzing the client website was instrumental in my retaining that account. It’s been very helpful also in terms of general industry knowledge and some specific SEO techniques that have actually improved my business skills tremendously. Thanks so much, Stephan. I would highly recommend utilizing the service.

Client's Picture
Jim Sugel

Xpurience Media, Founder

Brand Logo

You changed our whole model, and as a result we are crushing it

Thanks for all your help. You changed our whole model, and as a result we are crushing it.

Client's Picture
Luke Storey

CEO and Founder, School of Style

Brand Logo

Working with an expert

Working with an expert like Stephan has been amazing. Stephan and his team helped my site recover from a manual Google penalty. He literally wrote “the book” on SEO and so glad to have a cutting edge expert on my side.

Client's Picture
Benjamin Groff

The Guard

Brand Logo

He’s always professional, alway courteous, and wickedly efficient

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, alway courteous, and wickedly efficient. When the SEO chips are down, call Stephan.

Client's Picture
Kerry Murdock

Publisher, Practical eCommerce

Brand Logo

Here’s a person who knows what’s hot even before it’s lukewarm

How does Stephan Spencer have the ability to predict the future? Here’s a person who knows what’s hot even before it’s lukewarm. Over the past twelve years, our executive team has followed his advice, learned from his counterintuitive insights and reaped the benefits of creating a brand that now has authority, influence and exactly the positioning we want in our market space. The lesson is to listen, gain understanding and act upon his incredible insights.

Client's Picture
Steve Spangler

Speaker Hall of Fame inductee,
Emmy award–winning television personality,
Guinness World Record holder,
bestselling author,
founder of SteveSpanglerScience.com

Brand Logo

After the first time going through Part 1 and 2 of the course I can say it’s great value for the money

After the first time going through Part 1 and 2 of the course I can say it’s great value for the money. About Search Console I knew the basics – I did only setup the accounts for my customers and clicked a little here and there. Now I have a guideline to get the full picture!

Screaming Frog I use for more than 2 years and show potential customers in live presentations every day where some problems are but I use only about 8% of the functionality of the software. I several times planned to go through the software on my own to learn how to use it better but with your moderated help it’s the best solution.

Client's Picture
Werner Laske

Werner Laske, WELA Ltd.

Brand Logo

He was key to turning my business from an idea into reality

I will rarely write a review such as this and frankly, Stephan doesn’t need any more accolades, however, he was key to turning my business from an idea into reality. He defined our entire digital strategy (including the blog, podcast and explainer video), and even created our brand from scratch. Going into it, my 18-year company was American Response, Inc. and we didn’t even have a web site.

He came up with the SkyCover name and the SafeHouse podcast name, acquired the skycover.com domain from a domainer, developed our presence on social sites like Pinterest and Twitter, defined our keyword strategy, drove all content marketing, and assembled a crackerjack team of viral content writers, social media power users, videographers, animators, podcast producers and more. He’s known as the SEO guru and that’s why I hired him. Stephan truly went above and beyond the initial scope of SEO to really drive our business forward across all channels. I never would have dreamed I’d have my own podcast show that I don’t have to host myself or produce and that’s in the iTunes New & Noteworthy and Top 200. Working with Stephan was the best decision I could have made. I am so grateful to have found such a dedicated and gifted expert to navigate me through the choppy waters of launching a startup.

Client's Picture
Ira Beer

President and CEO, Skycover

Brand Logo

I recommend Stephan without reservation

Working with Stephan was without a doubt one of the best investments we’ve made. After implementing only half of Stephan’s recommendations, our organic traffic went up 70%, which is not easy when you already have 90,000 daily organic visits and you’ve optimized your site a whole lot over the years. I recommend Stephan without reservation.

Client's Picture
Richard Monte

Founder and CEO, Streema Inc.

Brand Logo

Under his guidance, we re-engineered our online business on a level that was far superior to what we could have accomplished alone. It was well worth the investment.

“Stephan’s SEO audit identified some major problem areas in our site that had eluded us. That, along with his expert assistance in creating a more authoritative link profile, was pivotal in successfully resolving a manual action and setting us up for long-term success in Google. Under his guidance, we re-engineered our online business on a level that was far superior to what we could have accomplished alone. It was well worth the investment.“

Client's Picture
Beca Arrendondo

Manager, BitCandy

Provided some good guidelines to us that are still in use today

I met Stephan here two years ago, and we were searching for someone to give us some SEO advice, and what we struggled with then and what we still struggle with today is, who do you believe when it comes to SEO and best practices? You can’t really believe in Google’s saying all the time, you can’t really believe in what a lot of people say. Stephan and his company were actually very helpful to us and provided some good guidelines to us that are still in use today and continue to do a lot. If there’s anyone you can believe about SEO its Stephan.

Client's Picture
Brent Shean

Sr. Manager, Audience Acquisition,
ITBusinessEdge.com

Brand Logo

We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date

As a means of raising the profile of The Carter Center and driving traffic to our website, Stephan Spencer suggested that President Carter write a blog. We took that suggestion, developed a strategy around a trip to the West African countries of Togo, Ghana, and Mali, and posted regular blogs from President Carter (with photos, sidebars and news stories, and links to related material on our site) over the course of eight days.

Although he had written reports from the field on previous trips, this was his first experience with the blogging phenomenon and he was eager to participate.

The blogs, which we marketed via press releases, through partner organization websites, and via the Google AdWord program, garnered significant increases in visits to our site, resulting in an average quadruple our normal daily average. We have sustained a significant increase in Web traffic since February 2004, building on the momentum of the blog project, which we intend to repeat both with President Carter and others here at the Center. We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.

Client's Picture
Connie Nelson

Communications Specialist,
Office Of Public Information,
The Carter Center

Brand Logo

He brings top-notch expertise and real world examples that really resonate.

We have had hundreds of presenters at our events over the years and Stephan is always one of the top most well-received. He brings top-notch expertise and real-world examples that really resonate. I wouldn’t hesitate to put him into one of my lineups.

Client's Picture
Sandra Bradley

Practice Director, University of Wisconsin E-Business Consortium

Brand Logo

Stephan has a real enthusiasm for the power of the internet to change businesses

Stephan worked on SEO and eCommerce Strategy for House of Travel. Stephan has a real enthusiasm for the power of the internet to change businesses and his passion rubbed off on House of Travel. While working on House of Travel their online revenue increased dramatically.

Client's Picture
Duncan Shand

Managing Director, Inside Out

Brand Logo

He’s a thought leader, the real deal

I’ve known Stephan for many years from the conference speaking circuit. He’s a thought leader, the real deal. Anytime he speaks or writes, you should stop and pay attention.

Client's Picture
Andy Beal

Author of Repped: 30 Days to a Better Online Reputation

Brand Logo

He is insightful, extremely knowledgeable

I have seen Stephan Spencer in action and he is truly a master of his craft. He is insightful, extremely knowledgeable, and always on the cutting edge of what matters and what works.

Client's Picture
Jamie Salvatori

Founder and CEO, Vat19.com

Brand Logo

He’s always professional, alway courteous, and wickedly efficient

Stephan Spencer has rescued our company from SEO train wrecks that we created ourselves. He’s done it multiple times, when other SEO consultants and developers could not. He’s always professional, alway courteous, and wickedly efficient. When the SEO chips are down, call Stephan.

Client's Picture
Kerry Murdock

Publisher, Practical eCommerce

Brand Logo

What I do know though is that Stephan Spencer is the smartest cat I know in the world about SEO. I know because he does it every day for himself and his clients.

G’Day Lads, Taki Moore here. So, SEO. I don’t know about you, but A. I know it’s important, B. I know I don’t know very much about it. What I do know though is that Stephan Spencer is the smartest cat I know in the world about SEO. I know because he does it every day for himself and his clients. He’s written not just the book but THE book on the topic. So if you need SEO help, you should probably check him out.

Client's Picture
Taki Moore

Founder, Million Dollar Coach

Brand Logo

Most sought out speaker and authority on SEO…

With so many marketing pundits foretelling the end of marketing as we know it–with the advent of Artificial Intelligence (AI) taking over the world, the promise of more institutional regulations and online marketing imposters making it more difficult for the good guys to do good–one of the really good guys is doubling down by releasing the 4th edition of his book on one of those areas where its demise has been erroneously predicted, Search Engine Optimization (SEO).

Stephen Spencer, the ultimate authority on SEO, is not only doubling down, but he is predicting even more opportunities in this vast and complicated online media choice. He believes, like most of the “good guys” do, that every challenge is an opportunity…and with the 4th edition of The Art of SEO, he not only updates the opportunities, he creates new avenues and applications available nowhere else. That’s Stephen’s special sauce… why he is the most sought out speaker and authority on this topic… and why he has spoken to my masterminds multiple times. And it’s time for me to book him again based on this new book… that is disguised as a 4th edition.

Client's Picture
Brian Kurtz

Titans Marketing and author of Overdeliver

Brand Logo

He’s definitely one of the good few guys in SEO

I’m an SEO specialist for the past 5 years and I worked with Stephan for about a year on a bigger project, it turned out great. As we go along and things come up, Stephan’s always one I go to for further information, I tell our great ideas, he’s definitely one of the good few guys in SEO.

Client's Picture
Christine Jarrell

SEO Specialist, CBS Interactive (CNET).

I highly recommend this program and Stephan.

The thing that has struck me most was that I did not even know what I did not know about SEO. And the best concept I have learned so far is the “3 second rule” for understanding value prop/next steps on web site. Simple but powerful.

Stephan and his team have broken SEO down in practical and easy to follow course modules (of which I have completed the first two so far). Bringing in examples of other thought leaders in SEO and other case studies is a powerful way to reinforce some of the concepts being taught in the courses. Helps me to learn and also helps me to sell some of these SEO ideas to others on my team.

There are a lot of people who claim to do SEO. It is clear to me that Stephan is a leading authority in the field and his clients are lucky to have him on their team.

Client's Picture
Kevin Jessop

Marketing Manager, alteeve.com

Brand Logo

I know Stephan this man is a genius… top guy in the SEO business

I know Stephan, and I want to tell you something, this man is a genius. He’s considered to be the top guy in the SEO business.

Client's Picture
Tony Robbins

Entrepreneur, Author & Peak Performance Strategist

Brand Logo

In terms of ROI, it was a sizable investment for us at the time but absolutely worth every penny. He’s certainly a thought leader.

The first thing I wanted to point out was how technical he was, his technical ability, how cutting edge some of the concepts he brought to the table were, the observations that he had. We were facing a lot of technical challenges at the time, and he was really efficient in diagnosing those problems, pointing those out, and giving us a clear path to remedy those problems.

He was super creative in putting out content that was super shareable, actionable, and clickable. The other thing that I would point out was that he was unabashedly, unapologetically white hat. So many companies I feel like (and ours was no different) try to come up with short-term solutions to complicated problems – he would never let us do that. Everything that he conceived of was very thorough and meant to be sustainable. In terms of ROI, it was a sizable investment for us at the time but absolutely worth every penny. He gave us a roadmap that we were working on for years after that engagement ended and again it was complete. So in summary, I recommend Stephan Spencer wholeheartedly. He’s certainly a thought leader in the industry and that was evident every moment that he worked with us. Absolutely no reservations and would be eager to work with him again in the future.

Client's Picture
Ash Salleh

(former) SEO Lead, Zappos

Brand Logo

We found the best of the best…

SEO was one of the single biggest mistakes that Connected Investors made because we were initially a closed social network, where our content wasn’t supposed to be syndicated.

And then we tried to open it up. It just never clicked. So we found the best of the best yours truly right here. And, we got things a lot better and I have high hopes for the future when it comes to SEO.

Client's Picture
Ross Hamilton

Founder of Connected Investors

Brand Logo

Learn From A Guy Who's A Master At Upleveling...

There are more people than ever running online businesses using the internet because many of us are stuck at home, and navigating an online business can be tricky today because of these ever-changing algorithms and SEO. You never know what’s going to happen, and it’s possible to navigate it on your own.

But why take on that stress? I didn’t. That’s why I work with a guy named Stephan Spencer, who essentially wrote the books, actually three of them on SEO. He’s an internationally recognized SEO expert and bestselling author of Google Power Search and the Art of SEO. In addition to hacking SEO, Stephan spent a lot of time hacking himself, just like I have.

He’s one of us. So if you want to take your business to the next level with SEO, learn from a guy who’s a master at upleveling, go to stephanspencer.com for information and a different approach to SEO. You can get a free consult or choose a service package that’s right for you. That’s stephanspencer.com.

Client's Picture
Dave Asprey

Author of The Bulletproof Diet and creator of Bulletproof Coffee

Brand Logo

Stephan Spencer is in a league of his own.

Stephan Spencer is in a league of his own.

Client's Picture
Michael Stelzner

Founder and CEO of Social Media Examiner

netconcepts
  • submenu
    • About
    • Services
    • Problems We Solve
  • submenu
    • FAQ
    • Results
    • Who We’re Not a fit for
  • submenu
    • Learning Center
    • Courses
    • Blog
  • submenu
    • Podcasts
    • Press
    • Contact
netconcepts
© 2025 Netconcepts. All Rights Reserved. Terms of Use Earnings Disclaimer Privacy Policy Trademark Policy Website Accessibility
Book

The Art of SEO

Chapter 7: Content Marketing

Yes, this is the book that Seth Godin referred to as “Hype-free, data-rich, and loaded with insight that’s essential reading for anyone who needs a deep understanding of SEO.”

Want to sharpen your SEO chops?...
start out with an appetizer before you dig into the main course!

Get Free Chapter
  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube